Lessons Learned From Journalism To Help Enterprise Content Marketing With Heidi Cohen And Nicole Mills Marketer-to-Marketer - #M2M podcast

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Business Content Marketing MBA Marketing

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Lessons Learned From Journalism to Help Enterprise Content Marketing with Heidi Cohen and Nicole Mills

6+ y ago 21:25

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MP3•Pagina principale dell'episodio

Contenuto fornito da Marketing. Tutti i contenuti dei podcast, inclusi episodi, grafica e descrizioni dei podcast, vengono caricati e forniti direttamente da Marketing o dal partner della piattaforma podcast. Se ritieni che qualcuno stia utilizzando la tua opera protetta da copyright senza la tua autorizzazione, puoi seguire la procedura descritta qui https://it.player.fm/legal.

Thankfully, many marketers have converted to the “dark side” and went into Content Marketing for large companies, to the benefit to our industry as a whole. This shift has helps us understand the relationship between sales and marketing, allowed us to dive deeper into the story, and make us aware of the need to communicate more with our customers and beyond just transactional emails.
Heidi sums it up quite nicely by saying, “At the end of the day, it's about, what are your business goals? What are the metrics associated with it? Who's your audience? And what is the context of the landscape? Right?”
In this episode, Heidi Cohen and Nicole Mills discuss pulling from journalism to do Content Marketing better in the enterprise.
https://enterprisemarketer.com/podcasts/m2m/season-01-show-14/

… continue reading

20 episodi

#Business #Content Marketing #MBA #Marketing

Artwork

Lessons Learned From Journalism to Help Enterprise Content Marketing with Heidi Cohen and Nicole Mills

Marketer-to-Marketer - #M2M

published 6+ y ago

Condividi

MP3•Pagina principale dell'episodio

Contenuto fornito da Marketing. Tutti i contenuti dei podcast, inclusi episodi, grafica e descrizioni dei podcast, vengono caricati e forniti direttamente da Marketing o dal partner della piattaforma podcast. Se ritieni che qualcuno stia utilizzando la tua opera protetta da copyright senza la tua autorizzazione, puoi seguire la procedura descritta qui https://it.player.fm/legal.

Thankfully, many marketers have converted to the “dark side” and went into Content Marketing for large companies, to the benefit to our industry as a whole. This shift has helps us understand the relationship between sales and marketing, allowed us to dive deeper into the story, and make us aware of the need to communicate more with our customers and beyond just transactional emails.
Heidi sums it up quite nicely by saying, “At the end of the day, it's about, what are your business goals? What are the metrics associated with it? Who's your audience? And what is the context of the landscape? Right?”
In this episode, Heidi Cohen and Nicole Mills discuss pulling from journalism to do Content Marketing better in the enterprise.
https://enterprisemarketer.com/podcasts/m2m/season-01-show-14/

… continue reading

20 episodi

#Business #Content Marketing #MBA #Marketing

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