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Social Proof: What It Is And Why It Matters | Episode #84
Manage episode 333869018 series 2915801
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When it comes to making a purchase, is your decision influenced by what others are saying about it? Social proof is a strategy that many of us rely on when validating a product or service.
In this episode, we’re going to explain why this is such a powerful marketing strategy, and all the ways you can use social proof to generate more sales.
To watch the full video of this episode visit:
https://fusiononemarketing.com/social-proof/
To learn more about our marketing services, visit: https://fusiononemarketing.com/
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LinkedIn: https://linkedin.com/company/fusion-one-marketing/
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Twitter: https://twitter.com/fusiononeteam
Time Stamp Notes:
0:00 Welcome to Marketing and a Mic
1:13 What is Social Proof?
3:39 Online Reviews
7:43 User-Generated Content
10:47 Case Studies
12:48 "Wisdom of the Crowd"
15:21 Awards, Certifications & Achievements
19:28 Final Thoughts
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