Marketing Performance Optimisation: How to nail it!
Manage episode 344154506 series 3405247
This engaging session packs in everything you need to know about MPO. In under 30 mins you'll have the mindset of a modern marketer that knows how to access all your cross-channel marketing data, interpret it in the context of your Financial Services KPI's and be empowered to know where best to invest your future spend.
This episode references:
2021 State of Marketing Report Summary Blog: https://www.salesforce.com/blog/top-marketing-trends-navigate-change/
2021 State of Marketing - Download Full Report: https://www.salesforce.com/form/pdf/6th-state-of-marketing/?sfdc-redirect=227
Datorama: https://datorama.com/
15 episodi