What is B2B marketing? Overview of business to business marketing. Plus the five biggest mistakes!

Marketing Led Profit Growth

What is B2B marketing? We cover an overview of business to business marketing, including a definition and go over the five biggest mistakes!
What is B2B marketing? If you have asked the question, "what is B2B marketing?", you've come to the right place! If you've ever asked yourself: "Am I in B2B? Should I be in B2B? How do I make money in B2B marketing?" I'm here to answer these questions for you. There is a lot of misconceptions in the area of business to business marketing, lets clear them up in this video!
I go over what B2B marketing is and a definition of B2B marketing. We cover the five biggest mistakes people make in B2B marketing. Lastly, I'm are going give you an activity for you to start building insights about the customers of your company to help you to serve their needs better.
📱 Want to jump on a free Strategy Call with us...? After generating double digit profit growth for 30+ clients in 40+ countries... We can likely save you lots of time, and help you avoid burning tons of cash by trying to figure all this marketing stuff out all by yourself... Here's the link to book a quick call: https://marketing.stepstogrowth.com/free-video
Key Moments in this Episode ======================== 00:00 Introduction 01:06 What is B2B Marketing? 01:48 Simple definition of B2B Marketing 02:28 Assess your business against marketing template 02:48 The five biggest mistakes in B2B Marketing 02:55 Different type of content is required in B2B 03:24 Speaking to different types of influencers 04:04 Need to market to more than one person in the buying process 04:55 B2B marketing must recognize a different set of buying emotions 05:50 B2B Marketing may rely more on personal interactions 06:48 Free marketing video 06:57 Book a strategy call 07:58 Activity to gain insight on your B2B customer
If you like the content in this video and want to learn more about marketing techniques and tools to grow your business, I 've got a free video for you, just head over to stepstogrowth.com and you can check out that video here: https://marketing.stepstogrowth.com/free-video
ACCESS MY FREE RESOURCES BELOW ========================
MARKETING ASSESSMENT If you want to assess your business against the key processes of marketing, to find where you are strong and what you need to fix NOW, get a FREE marketing plan assessment template (PDF), by clicking this link: https://marketing.stepstogrowth.com/marketing-assessment-template
MAKE AND MANAGE A BRAND Brand development “Rules” and “Traps”. The 10 step process to make a Brand. The 11 step process to manage a brand on an ongoing basis. https://marketing.stepstogrowth.com/processes-to-make-and-manage-a-brand
======================== PS - Whenever you are ready, here are the best ways I can help you further… 1) Free resources section of our website: https://stepstogrowth.com/resources 2) Join the Marketing Growth Nation Facebook group to join the conversations and learning about Marketing Led Profit Growth: https://www.facebook.com/groups/867169533874436 3) 1-on-1 Marketing Coaching and Consulting: https://marketing.stepstogrowth.com/free-video
ABOUT GARETH FLOOD ======================== Gareth Flood is a Marketing professional with over twenty years of experience and a principle at Steps to Growth Ltd.
Who we are: A team of Marketing professionals who have worked across industries in businesses of all sizes – passionate about helping businesses grow with our proven marketing framework and tools.
What we do: Provide easy to implement and cost-effective marketing tools and techniques to take your business to the next level. Pick what you want, when you need it, with additional help always available to you. https://stepstogrowth.com
======================== #marketing #b2Bmarketing #marketingplan