Chris LoDolce's Transformative Customer Education

Marketing Powerups

Chris LoDolce, Founder of SaaS Academy Advisors, shares his transformative customer education strategy. Download the free powerups cheatsheet: https://marketingpowerups.com/052

🎉 About Chris LoDolce

Chris LoDolce is the founder of SaaS Academy Advisors, where he helps SaaS companies build their own academies. He was previously the Director of HubSpot Academy, where he helped grow it into a transformational education program. With over a decade of experience in marketing, Chris is an expert in leveraging academies and educational content to drive business growth, transform learners, and build passionate communities.

🕰️ Timestamps and transcript

• [00:00:00] Chris LoDolce on Transforming Customer Education
• [00:00:44] HubSpot Academy and SaaS Academy Advisors
• [00:06:51] Building a Training Program for a SaaS Company
• [00:12:19] The Evolution of HubSpot's Education Methodology
• [00:17:26] The Importance of Educating Users on the Value of Product Features
• [00:20:17] Transformational Education in SaaS
• [00:24:26] The Power of Transformative Educational Experiences
• [00:28:18] Metrics for Measuring the Impact of a SaaS academy
• [00:34:28] The Power of Education in SaaS and HubSpot Academy
• [00:41:57] Building Community and Academy at HubSpot
• [00:52:25] Career Power Ups: Get 100 Transformative Experiences with People
• [00:59:48] How HubSpot Helps SaaS Companies Scale

✨ Useful links

• Check out Chris's company, SaaS Academy Advisors: https://www.saasacademyadvisors.com
• Follow Chris on LinkedIn: https://www.linkedin.com/in/chrislodolce/