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Let's Get Your Content Out There with Dori Adams
Manage episode 414038115 series 3550086
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Dori Adams is a former advertising creative, a brilliant storyteller, and the owner of one of the coolest businesses I’ve come across recently. Her shutterb platform connects business owners and event planners to a community of affordable smartphone camera creators (aka shutterbz) available to capture their events — absolutely genius!
As a former corporate marketer who worked on multi-million-dollar TV spots for giant brands like Labatt, Dori had to switch up her thinking when it came to serving small businesses in the world of digital marketing. In this episode, we dig into the surprises that popped up during the start-up stage, her big business model pivot, and why you may want to hire a shutterb for your next event!
Marketing sucks. Let’s learn together. Hit play to discover:
- What Dori took from her corporate ad experience when building her biz (and what she left behind)
- How she evolves shutterb’s packages to reflect current video content trends
- The wounds you can collect while in a male-dominated industry — and how to recover once you leave
Please rate, review, and subscribe!
Guest bio: Dori Adams brings a visionary leadership approach that is propelling shutterb into culture. With 15 years experience in advertising, Dori is creating a brand, culture, and community centred around storytelling through content.
Timestamps:
00:11 Intro & meet Dori Adams
03:26 shutterb creators
06:49 Traditional v. digital marketing
09:17 Launching shutterb
11:11 Prioritizing joy, not fear
15:04 Start-up surprises & pivots
19:33 Evolving offers & bottlenecking
23:41 Male-dominated industry recovery
25:09 Say what you want
29:43 What’s missing in content
33:20 Your action item
35:46 Quick-fire questions
Links mentioned:
Instagram: @shutterb.co
You’re Excited, Not Nervous. You Just Keep Telling Yourself That by Melissa Dahl
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Podcasting support
Production: theultimatecreative.com
Show notes: copymagic.agency
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