How a CDP helps you to find your best customers and target those - Elias interviews Zack Wenthe, CDP Evangelist at Treasure Data

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1y ago 20:28

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Do you want to learn how an automotive and dietary company got to find its best customers and save on advertising costs? Listen to this episode!

In this episode, Elias has a chat with Zack Wenthe, CDP Evangelist at Treasure Data. We talk about the advantages and disadvantages of CDPs (Customer Data Platforms) and most important: Zack shares valuable info on how to effectively use a CDP.

Topics we discuss:

Why use a CDP?
How to start using a CDP
Advantages and disadvantages of CDPs
Examples of use cases
When not to use a CDP

LinkedIn Zack Wenthe: https://www.linkedin.com/in/zackwenthe/

Website Treasure Data: https://www.treasuredata.com/

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If you want to be on this podcast or would like to know more about Marketing Technology, visit our website at marketingguys.com or contact Elias Crum at e.crum@marketingguys.nl

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