Dirty Tricks

Mastering Sales and Negotiations

It's not uncommon to encounter dirty tricks in negotiation. Even the most conservative and credible opponents can deploy a trick or two to help them win. Some tricks are more obvious or conscious than others but regardless of size or intent, an unethical manoeuvre in a negotiation is never a good thing and can have a negative long-term impact on your trading relationship. If you find yourself on the receiving end of something that doesn't feel quite right during a negotiation, what should you do? It's rarely the case that you should walk away. Indeed, in most instances, provided you recognise what's happening, you can address the situation and swiftly bring it back to a better place. With over 50 years of negotiation experience behind them, our panel discuss the most common dirty tricks in negotiation used together with strategies to counter them and how to turn tricky scenarios into profitable relationships. For more information, visit Horizons, Huthwaite’s thought leadership platform where you can find a whole host of tips and advice at https://www.huthwaiteinternational.com/horizons/dirty-tricks-in-negotiation