Jan Brandt: “We Had To Break A Lot Of Glass” Math & Magic: Stories From The Frontiers Of Marketing With Bob Pittman podcast

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Math & Magic: Stories from the Frontiers of Marketing with Bob Pittman « »
Jan Brandt: “We had to break a lot of glass”

4y ago 33:32

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Contenuto fornito da iHeartPodcasts. Tutti i contenuti dei podcast, inclusi episodi, grafica e descrizioni dei podcast, vengono caricati e forniti direttamente da iHeartPodcasts o dal partner della piattaforma podcast. Se ritieni che qualcuno stia utilizzando la tua opera protetta da copyright senza la tua autorizzazione, puoi seguire la procedura descritta qui https://it.player.fm/legal.

It’s hard to imagine what this pandemic would look like without the internet to keep us all connected, and we have Jan Brandt’s marketing genius to thank for that technological revolution. As the CMO of AOL in the 1990s, she grew their subscription base by being keenly attuned to customers’ desires—and to the potential for home internet access to transform their lives. Listen to Jan explain why she loves being “the queen of no,” why she’d never fire someone for making a mistake, and how her drive comes from the “moxie” she’s admired since she was a kid watching her mother deftly navigate tough negotiations as a small business owner.

Learn more about your ad-choices at https://www.iheartpodcastnetwork.com

See omnystudio.com/listener for privacy information.

… continue reading

92 episodi

#Marketing #Business #IHeartRadio

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Jan Brandt: “We had to break a lot of glass”

Math & Magic: Stories from the Frontiers of Marketing with Bob Pittman

194 subscribers

published 4y ago

Condividi

MP3•Pagina principale dell'episodio

Contenuto fornito da iHeartPodcasts. Tutti i contenuti dei podcast, inclusi episodi, grafica e descrizioni dei podcast, vengono caricati e forniti direttamente da iHeartPodcasts o dal partner della piattaforma podcast. Se ritieni che qualcuno stia utilizzando la tua opera protetta da copyright senza la tua autorizzazione, puoi seguire la procedura descritta qui https://it.player.fm/legal.

It’s hard to imagine what this pandemic would look like without the internet to keep us all connected, and we have Jan Brandt’s marketing genius to thank for that technological revolution. As the CMO of AOL in the 1990s, she grew their subscription base by being keenly attuned to customers’ desires—and to the potential for home internet access to transform their lives. Listen to Jan explain why she loves being “the queen of no,” why she’d never fire someone for making a mistake, and how her drive comes from the “moxie” she’s admired since she was a kid watching her mother deftly navigate tough negotiations as a small business owner.

Learn more about your ad-choices at https://www.iheartpodcastnetwork.com

See omnystudio.com/listener for privacy information.

… continue reading

92 episodi

#Marketing #Business #IHeartRadio

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