It didn’t all change in March 2020. Not really. The UK high street has been in the throes of a gradual revolution for decades. From the rise of ecommerce, to the birth of mobile, social commerce, and a growing emphasis on experience, change has been underway for a while. In fact for many, the pandemic has acted as a wake-up call. Digital transformation was no longer a ‘nice to have’ but a matter of survival. Necessity sparked innovation and customers are enjoying more flexibility and conveni ...
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Contenuto fornito da Media People Podcast and Victor Genova. Tutti i contenuti dei podcast, inclusi episodi, grafica e descrizioni dei podcast, vengono caricati e forniti direttamente da Media People Podcast and Victor Genova o dal partner della piattaforma podcast. Se ritieni che qualcuno stia utilizzando la tua opera protetta da copyright senza la tua autorizzazione, puoi seguire la procedura descritta qui https://it.player.fm/legal.
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EP73 - Digital Media Sports Sales Veteran - Tony Luccisano
Manage episode 348350221 series 1083537
Contenuto fornito da Media People Podcast and Victor Genova. Tutti i contenuti dei podcast, inclusi episodi, grafica e descrizioni dei podcast, vengono caricati e forniti direttamente da Media People Podcast and Victor Genova o dal partner della piattaforma podcast. Se ritieni che qualcuno stia utilizzando la tua opera protetta da copyright senza la tua autorizzazione, puoi seguire la procedura descritta qui https://it.player.fm/legal.
Sales leader, quota crusher, champion of grassroots basketball, hockey podcaster, and arguably the OG of Canadian digital media sports sales—Tony Luccisano, stops by to chat. A native of Toronto’s Little Italy neighborhood, Tony studied biology with the goal of becoming a doctor. To use his words, his grades weren’t going to cut it for med school, which quickly shut down that plan. After school he joined the Financial Post as a Business Manager, but would move into online financial service sales with the Datagroup. Tony’s digital ad sales career started with Canoe. He departed Canoe for TSN—arguably Canada’s largest and oldest sports media brand, where he would enjoy a nearly 13-year career. A move to competitor Sportsnet was short-lived after a sales team restructuring. Tony has since turned to consulting, putting his experience and success to work for companies looking for fractional growth and experience to jump-start their revenue potential. But Tony’s move into consulting isn’t entirely by design. Like many experienced members of the Canadian media industry, his career has been impacted by ageism. We close out our conversation by discussing the impact ageism has had on his career, and why it’s important for the industry to reject this form of discrimination. www.mediapeople.ca www.instagram.com/vicgenova/
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continue reading
103 episodi
Manage episode 348350221 series 1083537
Contenuto fornito da Media People Podcast and Victor Genova. Tutti i contenuti dei podcast, inclusi episodi, grafica e descrizioni dei podcast, vengono caricati e forniti direttamente da Media People Podcast and Victor Genova o dal partner della piattaforma podcast. Se ritieni che qualcuno stia utilizzando la tua opera protetta da copyright senza la tua autorizzazione, puoi seguire la procedura descritta qui https://it.player.fm/legal.
Sales leader, quota crusher, champion of grassroots basketball, hockey podcaster, and arguably the OG of Canadian digital media sports sales—Tony Luccisano, stops by to chat. A native of Toronto’s Little Italy neighborhood, Tony studied biology with the goal of becoming a doctor. To use his words, his grades weren’t going to cut it for med school, which quickly shut down that plan. After school he joined the Financial Post as a Business Manager, but would move into online financial service sales with the Datagroup. Tony’s digital ad sales career started with Canoe. He departed Canoe for TSN—arguably Canada’s largest and oldest sports media brand, where he would enjoy a nearly 13-year career. A move to competitor Sportsnet was short-lived after a sales team restructuring. Tony has since turned to consulting, putting his experience and success to work for companies looking for fractional growth and experience to jump-start their revenue potential. But Tony’s move into consulting isn’t entirely by design. Like many experienced members of the Canadian media industry, his career has been impacted by ageism. We close out our conversation by discussing the impact ageism has had on his career, and why it’s important for the industry to reject this form of discrimination. www.mediapeople.ca www.instagram.com/vicgenova/
…
continue reading
103 episodi
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