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EP85 - Billups Global Chief Strategy Officer - Stephanie Gutnik
Manage episode 378658254 series 1083537
Contenuto fornito da Media People Podcast and Victor Genova. Tutti i contenuti dei podcast, inclusi episodi, grafica e descrizioni dei podcast, vengono caricati e forniti direttamente da Media People Podcast and Victor Genova o dal partner della piattaforma podcast. Se ritieni che qualcuno stia utilizzando la tua opera protetta da copyright senza la tua autorizzazione, puoi seguire la procedura descritta qui https://it.player.fm/legal.
Out-of-home media has seen tremendous growth in recent years. Much of this can be attributed to the proliferation of digital signage and the convenience of purchasing inventory via programmatic platforms. We’ve come a long way from manually placing posters in transit shelters. And today’s guest, Stephanie Gutnik, is helping accelerate this change. Stephanie is the Global Chief Strategy Officer at Billups—a leading global out-of-home tech company reinventing the way brands and agencies approach planning and placement. But a career in advertising wasn’t part of her original life plan. Stephanie had her sights set on broadcast journalism. That is until a summer internship left her second-guessing that goal. After graduating from university, Stephanie took a role with News America Marketing’s Montreal office, working on direct mail, couponing, and in-store media solutions. From there she moved to Broadsign, working her way up to VP of Business Development—and with it a move to New York City. Stephanie would go on to hold senior roles at Outfront Media, Verizon, and Yahoo. Stephanie Gutnik stops by to chat about growing in Winnipeg, studying in Montreal, working at some of the biggest players in out-of-home media, and the differences between working in Toronto and New York City. www.mediapeople.ca www.youtube.com/@mediapeoplepodcast www.instagram.com/vicgenova/
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104 episodi
Manage episode 378658254 series 1083537
Contenuto fornito da Media People Podcast and Victor Genova. Tutti i contenuti dei podcast, inclusi episodi, grafica e descrizioni dei podcast, vengono caricati e forniti direttamente da Media People Podcast and Victor Genova o dal partner della piattaforma podcast. Se ritieni che qualcuno stia utilizzando la tua opera protetta da copyright senza la tua autorizzazione, puoi seguire la procedura descritta qui https://it.player.fm/legal.
Out-of-home media has seen tremendous growth in recent years. Much of this can be attributed to the proliferation of digital signage and the convenience of purchasing inventory via programmatic platforms. We’ve come a long way from manually placing posters in transit shelters. And today’s guest, Stephanie Gutnik, is helping accelerate this change. Stephanie is the Global Chief Strategy Officer at Billups—a leading global out-of-home tech company reinventing the way brands and agencies approach planning and placement. But a career in advertising wasn’t part of her original life plan. Stephanie had her sights set on broadcast journalism. That is until a summer internship left her second-guessing that goal. After graduating from university, Stephanie took a role with News America Marketing’s Montreal office, working on direct mail, couponing, and in-store media solutions. From there she moved to Broadsign, working her way up to VP of Business Development—and with it a move to New York City. Stephanie would go on to hold senior roles at Outfront Media, Verizon, and Yahoo. Stephanie Gutnik stops by to chat about growing in Winnipeg, studying in Montreal, working at some of the biggest players in out-of-home media, and the differences between working in Toronto and New York City. www.mediapeople.ca www.youtube.com/@mediapeoplepodcast www.instagram.com/vicgenova/
…
continue reading
104 episodi
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