It didn’t all change in March 2020. Not really. The UK high street has been in the throes of a gradual revolution for decades. From the rise of ecommerce, to the birth of mobile, social commerce, and a growing emphasis on experience, change has been underway for a while. In fact for many, the pandemic has acted as a wake-up call. Digital transformation was no longer a ‘nice to have’ but a matter of survival. Necessity sparked innovation and customers are enjoying more flexibility and conveni ...
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EP94 - Lamar Advertising VP of Digital Growth - Ian Dallimore
Manage episode 406005104 series 1083537
Contenuto fornito da Media People Podcast and Victor Genova. Tutti i contenuti dei podcast, inclusi episodi, grafica e descrizioni dei podcast, vengono caricati e forniti direttamente da Media People Podcast and Victor Genova o dal partner della piattaforma podcast. Se ritieni che qualcuno stia utilizzando la tua opera protetta da copyright senza la tua autorizzazione, puoi seguire la procedura descritta qui https://it.player.fm/legal.
Ian Dallimore is Lamar Advertising’s Vice-President, Digital Growth & General Manager of Programmatic, but his path to OOH advertising didn’t start with a typical agency job. A New Orleans native, Ian’s original plan was to be a pediatrician. He studied medicine at Louisiana College while on a basketball scholarship. An injury nixed this, and he transferred to Louisiana State where he graduated with a degree in marketing. He moved into minor league baseball, taking marketing roles with AAA affiliates of the Atlanta Braves and the Houston Astros. Ian pivoted into OOH advertising with Lamar, rising from strategist to where he is today. Ian Dallimore stops by to chat about growing up in New Orleans, running marketing for minor league baseball teams, why Michael Jordan is the GOAT, and working for Lamar Advertising. And be sure to check Ian’s podcast, the Digital Dirt Podcast—featuring conversations with inspiring and influential thought leaders from the advertising world. **Subscribe to the Media People Newsletter** mediapeople.beehiiv.com/subscribe **Listen & Subscribe** www.mediapeople.ca www.youtube.com/@mediapeoplepodcast www.instagram.com/vicgenova/
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103 episodi
Manage episode 406005104 series 1083537
Contenuto fornito da Media People Podcast and Victor Genova. Tutti i contenuti dei podcast, inclusi episodi, grafica e descrizioni dei podcast, vengono caricati e forniti direttamente da Media People Podcast and Victor Genova o dal partner della piattaforma podcast. Se ritieni che qualcuno stia utilizzando la tua opera protetta da copyright senza la tua autorizzazione, puoi seguire la procedura descritta qui https://it.player.fm/legal.
Ian Dallimore is Lamar Advertising’s Vice-President, Digital Growth & General Manager of Programmatic, but his path to OOH advertising didn’t start with a typical agency job. A New Orleans native, Ian’s original plan was to be a pediatrician. He studied medicine at Louisiana College while on a basketball scholarship. An injury nixed this, and he transferred to Louisiana State where he graduated with a degree in marketing. He moved into minor league baseball, taking marketing roles with AAA affiliates of the Atlanta Braves and the Houston Astros. Ian pivoted into OOH advertising with Lamar, rising from strategist to where he is today. Ian Dallimore stops by to chat about growing up in New Orleans, running marketing for minor league baseball teams, why Michael Jordan is the GOAT, and working for Lamar Advertising. And be sure to check Ian’s podcast, the Digital Dirt Podcast—featuring conversations with inspiring and influential thought leaders from the advertising world. **Subscribe to the Media People Newsletter** mediapeople.beehiiv.com/subscribe **Listen & Subscribe** www.mediapeople.ca www.youtube.com/@mediapeoplepodcast www.instagram.com/vicgenova/
…
continue reading
103 episodi
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