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MediaJobs.com Interviews Thinkvine
Manage episode 276942686 series 1059169
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Disrupting market research and test marketing, Thinkvine thinks it has a better idea that will cost marketers and brand managers a lot less. They have developed software that can simulate how consumers will react to new and existing products utilizing a variety of media.
Roy Weissman interviews Mark Battaglia, CEO of Thinkvine, about Thinkvine’s marketing mix optimization software that is changing market research forever.
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Roy Weissman interviews Mark Battaglia, CEO of Thinkvine, about Thinkvine’s marketing mix optimization software that is changing market research forever.
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