Stop super hero syndrome and start doing this with Mark Schiralli of Own Your Mark

Metigy Podcast - Marketing for SMEs

Mark is a business growth mentor using his dual background as a chartered accountant and sales and marketing. He enjoys bringing his two decades of experience honed in Sydney, London, and New York to small to medium enterprises across a wide range of industries. Mark's biggest ambition is having formed his consultancy, Own Your Mark, to allow business owners to create better home lives for themselves and spend more valuable time with their families.

What you will learn in this episode:

• How to ultimately defeat “superhero syndrome”
• Tangible ways to spend more time on your life, outside of the business
• Incorporating a two-week time audit into your working-life
• 5 steps to implement to defeat work
• Polishing your decision-making in the hiring process
• Mark’s perspective on CRM benefits
• How to outsource different tasks
• Working as a synergy with your partner at work

Notable Quotes:

• “What it ends up being for most people is they spend 80% of their time doing things which are not the core reason why they started their business, and consequently, they're things that they're not great at doing, and they're the things that stress them”
• “We come from a world where everyone is so scared of technology and robots and they're gonna take our jobs, but the reality is we can work hand in hand with the robots and they can do amazing things for us, so after we've eliminated and automated, then we outsource”
• “It's actually necessary to take some tasks back in rather than leaving them as automated… Let's turn them back into real human touch processes because we found that when we automate things, it doesn't work for our staff or our customers”

Resources mentioned:

• ownyourmark.com.au
• Dubsado

Book recommendations:

Donald Miller’s

• Building a story brand
• A Million Miles in a Thousand Years

What business would you build on Mars?

I would start an environmentally friendly waste disposal business. It would center around the full gamut of waste disposal, recycling, and repurposing of things. What that would be really doing is appealing to the fears of those people who are the new settlers of Mars. I'd illustrate in my marketing, Mars as it is now and Mars as it is in a couple of hundred years' time and how it's totally degrading, and how we had this really great opportunity to create an amazing planet and not to stuff it up again as the same way as we have done with Earth, and really appealing to their sense of legacy because you, as a settler, are gonna be seen as one of the first 100 people on the planet of Mars. Do you want to be remembered for someone who really made it into a remarkable place or do you want to be remembered as one of those selfish people that got it wrong and stuffed it up?

So I always say to people, it's not, when looking for a business to start or a business to promote, it's not about always the sexiest ones. It's about getting the fundamentals right and finding a niche that has a lot of demand.

It might not be sexy to other people and it's not being done well by others…I think waste disposal, one of those things, is gonna be highly necessary and every household needs it. Every business needs it, so it's got a really strong, fundamental, commercial proposition.

Reach Mark here:

• on Linkedin