259. Koby Hastings & Chris Michelson on Navigating the SalesRiver: Evolution, Fundraising, and Growth

Middle Tech

In this episode, Logan and Evan sit down with Koby Hastings and Chris Michelson from SalesRiver (formerly Leadrilla) in Lexington, Kentucky.

SalesRiver's software is transforming how insurance sales teams work, making them more efficient, transparent, and compliant. Today, we'll catch up with Koby and Chris, discussing their recent achievements:

• They raised $4 million in a Series A funding round.
• They rebranded as SalesRiver.
• Their team has grown to 23 members.

We also introduce Chris Michelson and delve into his career journey to becoming SalesRiver's Chief Revenue Officer.

Learn why Leadrilla became SalesRiver and how the new name reflects their mission. SalesRiver signifies the dynamic nature of the sales process. They also unveil a new feature called "Teams."

Discover SalesRiver's vision for the future, including AI features, expansion strategies, and revenue goals. Join us for a candid conversation about the ins and outs of SalesRiver's remarkable journey.

https://salesriver.com/

Koby's LinkedIn

Chris's LinkedIn

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