My 5-Step Framework to Build a Monthly Giving Program: Steps 1 & 2

Missions to Movements

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What makes a giving program successful?
Today, I’m giving you a sneak peek into the first two crucial steps from my 5-step framework (which will be featured in even more detail in my book that comes out in September!)
Step 1 - Create the Product
Step 2 - Make It Easy
Whether you are just starting OR looking to refresh or audit your current program, this episode is packed with insights and practical tips to get you on the right track.
I’m diving into the key questions you should ask around the why and structure of your program, what it means to create a “herd mentality”, and how to craft an irresistible identity that resonates with your mission and values.
You’ll also learn how to avoid gift abandonment by creating highly convertible, seamless, intuitive landing pages. Even a compelling headline, an uplifting image, and the strategic use of social proof will inspire action on your “Donate Now” button.
If growing your monthly giving is a priority this year, apply NOW for my Monthly Giving Mastermind that starts in July.
Resources & Links
Join The Sustainers, my Slack community for nonprofit professionals growing and scaling a recurring giving program.
Stuck on what to name your monthly giving program? Click here for my brainstorm guide: https://positiveequation.com/name or tune in to Episode 107: How to Name a Monthly Giving Program.
Want to make Missions to Movements even better? Take a screenshot of this episode and share it on Instagram. Be sure to tag @positivequation so I can connect with you.

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Capitoli

1. Developing Successful Monthly Giving Programs (00:00:00)

2. Building and Marketing Monthly Giving Programs (00:10:00)

3. Creating Effective Landing Page for Conversions (00:21:05)

4. Steps Three and Four (00:29:59)