Mobile And Ubiquitous Computing 2020/21 podcast

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27:29

Episode web page: https://tinyurl.com/2b3dz2z8 ----------------------- Rate Insights Unlocked and write a review If you appreciate Insights Unlocked , please give it a rating and a review. Visit Apple Podcasts, pull up the Insights Unlocked show page and scroll to the bottom of the screen. Below the trailers, you'll find Ratings and Reviews. Click on a star rating. Scroll down past the highlighted review and click on "Write a Review." You'll make my day. ----------------------- In this episode of Insights Unlocked , we explore the evolving landscape of omnichannel strategies with Kate MacCabe, founder of Flywheel Strategy. With nearly two decades of experience in digital strategy and product management, Kate shares her insights on bridging internal silos, leveraging customer insights, and designing omnichannel experiences that truly resonate. From the early days of DTC growth to today’s complex, multi-touchpoint customer journeys, Kate explains why omnichannel is no longer optional—it’s essential. She highlights a standout example from Anthropologie, demonstrating how brands can create a unified customer experience across digital and physical spaces. Whether you’re a marketing leader, UX strategist, or product manager, this episode is packed with actionable advice on aligning teams, integrating user feedback, and building a future-proof omnichannel strategy. Key Takeaways: ✅ Omnichannel vs. Multichannel: Many brands think they’re omnichannel, but they’re really just multichannel. Kate breaks down the difference and how to shift toward true integration. ✅ Anthropologie’s Success Story: Learn how this brand seamlessly blended physical and digital experiences to create a memorable, data-driven customer journey. ✅ User Feedback is the Secret Weapon: Discover how continuous user testing—before, during, and after a launch—helps brands fine-tune their strategies and avoid costly mistakes. ✅ Aligning Teams for Success: Cross-functional collaboration is critical. Kate shares tips on breaking down silos between marketing, product, and development teams. ✅ Emerging Tech & Omnichannel: Instead of chasing the latest tech trends, Kate advises businesses to define their strategic goals first—then leverage AI, AR, and other innovations to enhance the customer experience. Quotes from the Episode: 💬 "Omnichannel isn’t just about being everywhere; it’s about creating seamless bridges between every touchpoint a customer interacts with." – Kate MacCabe 💬 "Companies that truly listen to their users—through qualitative and quantitative insights—are the ones that thrive in today’s competitive landscape." – Kate MacCabe Resources & Links: 🔗 Learn more about Flywheel Strategy 🔗 Connect with Kate MacCabe on LinkedIn 🔗 Explore UserTesting for customer insights for marketers…

Mobile and Ubiquitous Computing 2020/21

A podcast for Mobile and Ubiquitous Computing covering course materials, readings and other discussions.

19 episodi

Mobile and Ubiquitous Computing 2020/21

updated 4 anni fa

Pagina principale della serie•Feed

A podcast for Mobile and Ubiquitous Computing covering course materials, readings and other discussions.

19 episodi

Tutti gli episodi

Mobile and Ubiquitous Computing 2020/21

1
Week 10 – Cecchinato et al. Reading 13:28

4 years fa13:28

13:28

This is a reading of Cecchinato et al.'s short paper "Smartwatches: the good, the bad and the ugly?" The full text of this paper is available at: https://doi.org/10.1145/2702613.2732837

Mobile and Ubiquitous Computing 2020/21

1
Week 10 – Wearables 11:17

4 years fa11:17

11:17

This week we are introducing the concept of wearable computing. We will cover some of the challenges of developing wearables from technical and non-technical perspective. We'll also talk a little about 'Wear OS by Google' (which is Google's rebranded 'Android Wear'). Smartwatches in particular were predicted to have had an explosion in use; they've not disappeared by any means, but they've not become the next 'must have' that everyone keeps with them all the time. Why is this?…

Mobile and Ubiquitous Computing 2020/21

1
Week 9 – Chan et al. reading 35:49

4 years fa35:49

35:49

This is a reading of Chan et al.'s excellent paper on microgesture elicitation. You can access a PDF of the reading from Canvas or from the ACM .

Mobile and Ubiquitous Computing 2020/21

1
Week 9 – Gesture-based computing 10:47

4 years fa10:47

10:47

Back in Week 2 we talked about the challenges of interaction in mobile and ubiquitous computing contexts. And this week we're coming back to it in a different way – gestures. Gestures are often thought of as being a natural part of communication. Could they be a good fit for contexts were a keyboard and mouse is not really appropriate? This week we'll be covering some of the conceptual aspects surrounding gesture-based computing as well as some of the technical challenges involved.…

Mobile and Ubiquitous Computing 2020/21

1
Week 8 – A survey of computational location privacy by John Krumm 32:34

4 years fa32:34

32:34

This is a reading of John Krumm's "A survey of computational location privacy" paper from Personal and Ubiquitous Computing. It's quite old now, but I think it still gives a really good introduction to privacy concerns surround location-based services and reviews a variety of computational techniques for reducing the chances of data leakage. Full paper: https://link.springer.com/content/pdf/10.1007/s00779-008-0212-5.pdf…

Mobile and Ubiquitous Computing 2020/21

1
Week 8 – Privacy and Security 19:36

4 years fa19:36

19:36

One of the biggest and most important topics in mobile and ubiquitous computing is privacy and security. Having lots of devices transmitting huge amounts of telemetry all over the world comes with a number of privacy and security challenges. We'll start off by considering a 'local' or on-person threat to privacy in the form of RFID cards. Then we'll cover a little on cloud-based computing and the privacy and security challenges there. We'll finish by thinking about user perspectives on security and how these can be represented in preferences.…

Mobile and Ubiquitous Computing 2020/21

1
Week 7 – Telemetry 12:31

4 years fa12:31

12:31

This week we're focusing on telemetry. Telemetry is a really critical part of ubiquitous computing systems; it's the label for how we collect, transport and store data collected both through sensors and from people. Telemetry supports context building, which can improve the awareness of particular applications. But there are limitations to telemetry too – we have to make sure that what we can measure is a reliable proxy for what we want to understand. We also have to be attuned to the massive privacy implications of mass automated telemetry collection.…

Mobile and Ubiquitous Computing 2020/21

1
Week 7 – AWARE: mobile context instrumentation framework 35:17

4 years fa35:17

35:17

By Ferreira, Kostakos and Dey, this paper introduces the AWARE framework for building context-aware systems and conducting in situ sensor-based research.

Mobile and Ubiquitous Computing 2020/21

1
Week 7 – Self-Tracking & Sousveillance at Work: Insights from Human-Computer Interaction & Social Science 16:59

4 years fa16:59

16:59

By Cecchinato, Gould and Pitts. This article is about telemtry-based workplace tracking and its implications for the wellbeing of workers. It reviews previous literature from sociological and HCI traditions and ends with thoughts on how workers might be able to collectively bargain over data collection in a way that evens the power imbalance common in workplace 'bossware'.…

Mobile and Ubiquitous Computing 2020/21

1
Week 5 – Coping with Uncertainty in a Location-Based Game 23:38

4 years fa23:38

23:38

This is a classic contribution by Steve Benford and colleagues. The article is about the deployment of a complex location-based game platform. The focus of this paper is specifically on the breakdowns experienced by players and how this influenced playing styles and perspectives on the game. It is critical for us because it is a demonstration of the idea of seamfulness; sometimes you can't fix all the issues and you need to instead focus on designing around them.…

Mobile and Ubiquitous Computing 2020/21

1
Week 5 – Location-based Computing 20:18

4 years fa20:18

20:18

This week we're going to be covering one of the most salient aspects of context-aware computing: location. We're going to start off by discussing existing location-sensing technologies, such as GPS (and related services) as well as less well-known technologies from the history of ubiquitous computing. We're also going to cover aspects of Android location sensing and privacy and security implications of location-sensing technologies.…

Mobile and Ubiquitous Computing 2020/21

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Week 4 – Investigating Episodes of Mobile Phone Activity as Indicators of Opportune Moments to Deliver Notifications 50:42

4 years fa50:42

50:42

This is a reading of Fisher et al.'s oft-cited paper on the timing and workload of mobile notifications. The full paper is available in the ACM Digital Library: https://dl.acm.org/doi/abs/10.1145/2037373.2037402

Mobile and Ubiquitous Computing 2020/21

1
Week 4 – Mobile notifications 19:16

4 years fa19:16

19:16

We get lots of notifications on our mobile devices from all kinds of services. Sometimes we suffer from 'notification overload'. Why do notifications disrupt us in this way? In this podcast we'll be learning how psychological theory can help us to understand the sources of notification overload. We'll also discuss how notifications can be made more user friendly, whether through smart management systems or careful design.…

Mobile and Ubiquitous Computing 2020/21

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Week 3 – Context-aware Computing, Anind Dey 1:06:26

4 years fa1:06:26

1:06:26

In this podcast I read Anind Dey's 'Context-aware Computing' chapter from John Krumm's Ubiquitous Computing Fundamentals. Although this reading is quite long (over an hour), Dey provides a lot of detail on the history of context-aware computing as well as discussing practical aspects of developing context-aware systems.…

Mobile and Ubiquitous Computing 2020/21

1
Week 3 – Context-awareness and Web-based APIs 27:34

4 years fa27:34