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Season 4, Episode 5: Understanding the retail media landscape (with Andrew Lipsman)
Manage episode 443066270 series 2419218
ho covers the retail media space through his blog, Media, Ads + Commerce. We discuss the current state of retail media, including:
- When the explosion in retail media began (when did Everything become an Ad Network?);
- Whether retail media budgets generally represent "new money" or are being redirected from elsewhere;
- The sustainability of growth in the retail media market;
- The measurement challenges that arise from advertisers' use of multiple retail media networks;
- Any forthcoming consolidation in the retail media segment;
- Which downstream categories (like eg., measurement) benefit from growth in the retail media space.
Thanks to the sponsors of this week’s episode of the Mobile Dev Memo podcast:
- Moloco. Moloco empowers businesses of all sizes to grow through advanced machine-learning solutions that deliver digital growth and performance for customers.
- INCRMNTAL. True attribution measures incrementality, always on.
Interested in sponsoring the Mobile Dev Memo podcast? Contact Marketecture.
90 episodi
Manage episode 443066270 series 2419218
ho covers the retail media space through his blog, Media, Ads + Commerce. We discuss the current state of retail media, including:
- When the explosion in retail media began (when did Everything become an Ad Network?);
- Whether retail media budgets generally represent "new money" or are being redirected from elsewhere;
- The sustainability of growth in the retail media market;
- The measurement challenges that arise from advertisers' use of multiple retail media networks;
- Any forthcoming consolidation in the retail media segment;
- Which downstream categories (like eg., measurement) benefit from growth in the retail media space.
Thanks to the sponsors of this week’s episode of the Mobile Dev Memo podcast:
- Moloco. Moloco empowers businesses of all sizes to grow through advanced machine-learning solutions that deliver digital growth and performance for customers.
- INCRMNTAL. True attribution measures incrementality, always on.
Interested in sponsoring the Mobile Dev Memo podcast? Contact Marketecture.
90 episodi
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