Jennifer Johnson, CMO Of Tanium: “The Data Driven CMO” Moneyball For Marketing podcast

Artwork

Marketing Glenn Gow Business Moneyball For Marketing

Contenuto fornito da Moneyball for Marketing and Glenn Gow. Tutti i contenuti dei podcast, inclusi episodi, grafica e descrizioni dei podcast, vengono caricati e forniti direttamente da Moneyball for Marketing and Glenn Gow o dal partner della piattaforma podcast. Se ritieni che qualcuno stia utilizzando la tua opera protetta da copyright senza la tua autorizzazione, puoi seguire la procedura descritta qui https://it.player.fm/legal.

Moneyball for Marketing « »
Jennifer Johnson, CMO of Tanium: “The Data Driven CMO”

8+ y ago 24:23

Condividi

MP3•Pagina principale dell'episodio

Contenuto fornito da Moneyball for Marketing and Glenn Gow. Tutti i contenuti dei podcast, inclusi episodi, grafica e descrizioni dei podcast, vengono caricati e forniti direttamente da Moneyball for Marketing and Glenn Gow o dal partner della piattaforma podcast. Se ritieni che qualcuno stia utilizzando la tua opera protetta da copyright senza la tua autorizzazione, puoi seguire la procedura descritta qui https://it.player.fm/legal.

Amidst an ecosystem containing multitudes of martech software solutions, marketers across the B2C and B2B spheres are charged with the sometimes unenviable task of distilling the best technology and techniques to harness the power of Big Data in their organizations. Jennifer Johnson, CMO of fast growing cybersecurity innovator Tanium, is amongst them. “I think that every CMO out there right now is ... struggling to figure out how to make their organization more data driven... There’s too much technology out there that it’s still really daunting and confusing. So if you feel like you’re behind the curve you’re really not, it’s okay.” In today’s installment of Moneyball for Marketing, Jennifer joins us to offer not just her empathy, but also her counsel, having spent the last year building Tanium’s data driven marketing operations from scratch.

… continue reading

7 episodi

#Marketing #Glenn Gow #Business #Moneyball For Marketing

Artwork

Jennifer Johnson, CMO of Tanium: “The Data Driven CMO”

Moneyball for Marketing

70 subscribers

published 8+ y ago

Condividi

MP3•Pagina principale dell'episodio

Contenuto fornito da Moneyball for Marketing and Glenn Gow. Tutti i contenuti dei podcast, inclusi episodi, grafica e descrizioni dei podcast, vengono caricati e forniti direttamente da Moneyball for Marketing and Glenn Gow o dal partner della piattaforma podcast. Se ritieni che qualcuno stia utilizzando la tua opera protetta da copyright senza la tua autorizzazione, puoi seguire la procedura descritta qui https://it.player.fm/legal.

Amidst an ecosystem containing multitudes of martech software solutions, marketers across the B2C and B2B spheres are charged with the sometimes unenviable task of distilling the best technology and techniques to harness the power of Big Data in their organizations. Jennifer Johnson, CMO of fast growing cybersecurity innovator Tanium, is amongst them. “I think that every CMO out there right now is ... struggling to figure out how to make their organization more data driven... There’s too much technology out there that it’s still really daunting and confusing. So if you feel like you’re behind the curve you’re really not, it’s okay.” In today’s installment of Moneyball for Marketing, Jennifer joins us to offer not just her empathy, but also her counsel, having spent the last year building Tanium’s data driven marketing operations from scratch.

… continue reading

7 episodi

#Marketing #Glenn Gow #Business #Moneyball For Marketing

Tutti gli episodi

×

Benvenuto su Player FM!

Player FM ricerca sul web podcast di alta qualità che tu possa goderti adesso. È la migliore app di podcast e funziona su Android, iPhone e web. Registrati per sincronizzare le iscrizioni su tutti i tuoi dispositivi.

Ascolta più di 500 argomenti