112: Advanced Ad Targeting Strategies for Greater Reach

More Than Social Podcast

What are the best-advanced ad targeting strategies for greater reach? In this More Than Social Podcast episode, I discuss effective strategies for maximizing return on investment in advertising on Facebook and Instagram. We focus on how to understand and segment the target audience, the importance of retargeting ads, and how to use lookalike audiences. I also share insights about running ads and explain the need to maximize the advertising budget. A key point highlighted is the importance of custom audiences and segmentation, helping businesses reach a more specific set of potential customers. I also talk about the significance of reshaping ads based on the demographics, interests, and behaviours of the group you're targeting. Segmenting your audience: Learn how to effectively divide your target audience into distinct groups, enhancing your ad targeting precision and relevance. Creating custom audiences and retargeting leads: Discover the power of custom audience creation and how to retarget potential customers who have already shown interest in your products or services. Leveraging and structuring lookalike audiences:Explore strategies for leveraging lookalike audiences to expand your reach and optimize ad campaigns based on the characteristics of your existing customer base. We talk about:

• [0:00] Intro
• [3:45] Segmenting your audience
• [8:45] Creating custom audiences and retargeting leads
• [12:30] Leveraging and structuring lookalike audiences

Resources mentioned in this episode:

• Episode 111: https://lisaanne.ca/crafting-ad-copy-and-creatives-for-maximum-roi/

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