151: Create Your First High Converting Webinar in 4 Easy Steps

More Than Social Podcast

Have you ever struggled to get the right people to show up for your webinars? If so, you're not alone. In today's digital marketing world, having a compelling topic for your webinar can be a game-changer. Getting prospects booked on your calendar is one thing, but if those booked appointments don't show up or they're not actually qualified, you're kind of wasting your time. Instead, I recommend setting up your marketing in a way that pre-qualifies people. Push away those who aren't a good fit and pull in those who are truly aligned with your business goals. Webinars, masterclasses, and coaching sessions—whatever term you prefer—are far from being outdated. They continue to deliver outstanding results for my clients and me. So why fix something that's not broken? Let's tweak, optimize, and push for even better outcomes. If there's one piece of advice I can offer, it's this: Don't wing it. There's a strategy to running a successful webinar, and the most crucial part is choosing a compelling topic. Dive into this episode to learn more about how exactly to do this. We talk about:

• 00:00 Intro
• 01:40 My First Webinar Experience
• 02:32 Client Success Story with Webinars
• 03:53 The Strategy for Successful Webinars
• 07:09 Rules for Effective Webinar Topics
• 15:03 Ensuring Your Webinar Leads to Your Offer

Resources

• Spotlight Theory: https://spotlighttheory.lisaanne.ca
• Webinar Framework: https://learn.lisaanne.ca/webinar-framework
• Webinar Checklist: https://learn.lisaanne.ca/webinar-checklist

Connect with me

• Lisa's Website - https://www.lisaanne.ca
• Agency Website - https://www.stockmedia.ca
• Instagram - https://www.instagram.com/LisaAnneCoaching
• Facebook - https://www.facebook.com/LisaAnneCoaching
• YouTube - http://www.YouTube.com/LisaAnneCoaching
• LinkedIn - www.linkedin.com/LisaAnneCoaching