E15: E-mail Marketing Tips from Kurt Johansen

Mumpreneurs Online | Work From Home Ideas | Fiona Lewis

Kurt Johansen

Recently, I was at an event with Pete Godfrey, the Wizard of Words and one of Australia’s top copywriters. While I was there, I was fortunate enough to come across a man by the name of Kurt Johansen.

Now as soon as I met Kurt, I knew that he was going to be a really great asset to bring to our community because he has a skill that many people lack: e-mail marketing. He has an MBA and also a Banking and Business Marketing background. He’s a business coach, mentor and Australia’s leading e-mail marketing coach and advisor. He’s the ‘go-to’ person all the leading e-mail marketing experts seek out for help.

In simple terms, he’s an e-mail marketing consultant. His methods include teaching business people step-by-step processes to get their marketing e-mails opened, read and acted upon (lots of businesses struggle with).

This week’s podcast is going to help you, mumpreneur, in a big way. It will give much insight into e-mail marketing and you will learn an abundance of tips, techniques and strategies for your e-mail marketing campaign. Using e-mails as a means to promote your products and services is one of the cheapest advertisement campaigns that everyone can use.

But, as Kurt wisely says in our interview, “E-mail marketing is an art, not an act. Anybody can set out an e-mail. But if you want to get an e-mail marketing correct and if you want to get it in your business and if you’re going to be in business, then learn some of these techniques”.

During the podcast we cover topics such as:

1. The main 4 killer tips to make your e-mails read from head to toes. This means that Kurt explains exactly how to write your e-mail Title, Headlines and Body using EDR, or Emotional Direct Response copy.

2. The most common mistakes people make when writing e-mails for marketing campaigns.

3. How to get ideas for headline templates and to keep track of them nice and easy.

4. How much of your project you should be spending on marketing and why e-mail marketing is the most cost effective advertising tool.

5. The three crucial elements required for e-mail marketing:

• Having a list of prospects
• Establishing a relationship with your list
• Introducing an offer

MUST HAVE TOOL OF THE WEEK:

Smart E-mail – a great tool for those busy mums who are trying to win some time on their side, Smart E-mail will do the job for you. It is an e-mail marketing software that helps busy mums to create, send and track their e-mails – and it does all of this automatically!

If you’re thinking that, well, e-mail marketing may be too costly for you, then think again. It is the cheapest advertising method, and if done right, can result in hundreds of prospects and clients. Kurt is even offering a free gift to our community members, so whoever is interested will find more information in the podcast.

addthis_url = 'http%3A%2F%2Fwww.mumpreneursonline.com%2Finterview%2Fe-mail-marketing-tips-from-kurt-johansen'; addthis_title = 'E15%3A+E-mail+Marketing+Tips+from+Kurt+Johansen'; addthis_pub = '';

E15: E-mail Marketing Tips from Kurt Johansen is a post from: Mumpreneurs Online Work From Home Ideas by Fiona Lewis