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Zespri's China Journey With Bruce Cameron
Manage episode 337477240 series 3381754
Contenuto fornito da New Zealand China Council Podcast. Tutti i contenuti dei podcast, inclusi episodi, grafica e descrizioni dei podcast, vengono caricati e forniti direttamente da New Zealand China Council Podcast o dal partner della piattaforma podcast. Se ritieni che qualcuno stia utilizzando la tua opera protetta da copyright senza la tua autorizzazione, puoi seguire la procedura descritta qui https://it.player.fm/legal.
Zespri is one of New Zealand’s few truly international brands. In this podcast, find out how Zespri grew its China market from a mere two percent, to over 20 percent of its global sales, on its way to becoming Zespri’s first billion dollar market. Zespri’s China journey hasn’t been smooth sailing, however, and in this podcast, Zespri Chair Bruce Cameron discusses Zespri’s missteps, how they built their brand, the role innovation has played in the company’s success; the importance of ‘giving back’ when you form partnerships; and Bruce’s advice to kiwi exporters taking on the China market.
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