69 - Guerrilla Marketing & Treasure Hunts: How To Use Creative Marketing With Chris Koerner Nikonomics

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69 - Guerrilla Marketing & Treasure Hunts: How to Use Creative Marketing with Chris Koerner

1d ago 41:51

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Join me, Nik (https://x.com/CoFoundersNik), and my business partner, Chris Koerner (http://tkopod.co/p-x), as we talk about Project Skydrop, a real-world treasure hunt with $27,000 worth of gold hidden and up for grabs. We also dive into how businesses can leverage this concept for creative local marketing. In addition, we discuss a clever AI chatbot designed to dispute late deliveries on Amazon and explore a unique fundraising idea that involves collecting and selling used electronics.

Questions this Episode Answers:

How can treasure hunts be used for local business marketing?
What is Project Skydrop and how does it work?
How could AI chatbot help dispute late Amazon deliveries?
What are creative ways to raise funds using used electronics?

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Send me an email at Nik@cofounders.com with your thoughts.
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This week we covered:
00:00 Highlights & Introduction
01:13 Introducing Project SkyDrop
01:21 How Project SkyDrop Works
02:05 Discussion on Entry Fees and Rules
04:36 Comparing Similar Treasure Hunts
06:11 Business Ideas and Fundraising
17:09 Perfumatic Update
21:12 Hacky Ideas: Let's Grade Them!
22:15 Amazon Late Deliveries: A Hidden Opportunity
24:12 Automating Consumer Advocacy
30:40 Commercial Real Estate: A Deep Dive
31:47 Pros and Cons of Self Storage Investments
32:07 Sourcing Off-Market Deals
40:02 Getting Started in Real Estate