Symphonies, Orchestras, and Showing Supporters the Love With Rachel Rossos Gallant

Nonprofit Thrive

Rachel Rossos Gallant is the Vice President of Marketing and Memberships at the League of American Orchestras. As an alumna of the League’s Executive Leadership Program, she brings nearly two decades of experience in revenue generation, customer retention, and enhancing the customer experience within orchestras. Rachel is dedicated to advancing the field and is excited to contribute to the League's mission on a broader scale. Beyond her professional commitments, Rachel is an accomplished singer, songwriter, producer, and poet, frequently collaborating with her husband on various recording projects.

In this episode…

In the world of nonprofits, particularly within the realm of music organizations, harnessing the power of relationship marketing and customer loyalty is crucial for long-term success. How does building and maintaining strong relationships with supporters strengthen the organization's foundation and foster a loyal community essential for sustained growth and impact?

Singer-songwriter Rachel Rossos Gallant proposes personal artistic pursuits, like composing or performing, to significantly enhance professional creativity and innovation. When nonprofit leaders and marketers embrace these activities, they infuse their work with fresh ideas, driving the organization forward with renewed energy and vision. By integrating marketing initiatives, communication strategies, and digital tools, nonprofits in the music sector can harness the power of music and marketing to drive growth, enhance engagement, and achieve their mission more effectively.

In this episode of the Nonprofit Thrive podcast with Ben Freda, Rachel Rossos Gallant, Vice President of Marketing and Memberships at the League of American Orchestras, shares strategies for building community among orchestra patrons and discusses the organization's shift to digital platforms. Rachel also explores how music perception inspires innovative marketing techniques and the challenges and advantages of transitioning a longstanding print publication into the digital age.