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The More Than TikTok Act and Bud Light's Brand Pivot | Weekly Digital Marketing Update 4/6

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Manage episode 359987515 series 2446310
Contenuto fornito da Podcast Of Record and Of Record. Tutti i contenuti dei podcast, inclusi episodi, grafica e descrizioni dei podcast, vengono caricati e forniti direttamente da Podcast Of Record and Of Record o dal partner della piattaforma podcast. Se ritieni che qualcuno stia utilizzando la tua opera protetta da copyright senza la tua autorizzazione, puoi seguire la procedura descritta qui https://it.player.fm/legal.
Digital Ad Market Update: 3/30 - 4/6 2023
Joe, Kiersten, and producer Alex are in the studio to give you a breakdown of the latest marketing, tech, and culture news. Hear it all in 46 minutes or less.
Top Stories:
The vast overreach of the bills supposedly just targeting TikTok, including the DATA Act and the RESTRICT Act, are becoming a growing point of contention with over half of Americans who use the app and even those who don't. Let's get into the discourse.
Why is GenZ obsessed with Target on TikTok? No other retailer gets this much love on social media. Let's dive into it.
Bud Light is trying to change its target demographic. We're breaking down some of the latest changes they have made in their advertising and spokesperson roster.
Articles Mentioned:
New Bud Light Spokesperson: http://bit.ly/3GlpqTX
Target Obsession on TikTok: https://bit.ly/3UcGwcc
  continue reading

229 episodi

Artwork
iconCondividi
 
Manage episode 359987515 series 2446310
Contenuto fornito da Podcast Of Record and Of Record. Tutti i contenuti dei podcast, inclusi episodi, grafica e descrizioni dei podcast, vengono caricati e forniti direttamente da Podcast Of Record and Of Record o dal partner della piattaforma podcast. Se ritieni che qualcuno stia utilizzando la tua opera protetta da copyright senza la tua autorizzazione, puoi seguire la procedura descritta qui https://it.player.fm/legal.
Digital Ad Market Update: 3/30 - 4/6 2023
Joe, Kiersten, and producer Alex are in the studio to give you a breakdown of the latest marketing, tech, and culture news. Hear it all in 46 minutes or less.
Top Stories:
The vast overreach of the bills supposedly just targeting TikTok, including the DATA Act and the RESTRICT Act, are becoming a growing point of contention with over half of Americans who use the app and even those who don't. Let's get into the discourse.
Why is GenZ obsessed with Target on TikTok? No other retailer gets this much love on social media. Let's dive into it.
Bud Light is trying to change its target demographic. We're breaking down some of the latest changes they have made in their advertising and spokesperson roster.
Articles Mentioned:
New Bud Light Spokesperson: http://bit.ly/3GlpqTX
Target Obsession on TikTok: https://bit.ly/3UcGwcc
  continue reading

229 episodi

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