The Business Playbook of LA Galaxy's Chief Revenue Officer: Urel Martinez | Ep. 4

Off the Pitch

When you think of which MLS club has had the most star power and one of the most financially successful histories, the LA Galaxy is likely the first club that comes to mind. And at that club, someone has to be in charge of generating said money and success. Well, meet Urel Martinez - LA Galaxy's Chief Revenue Officer.
With a career spanning across the MLB, NBA, and now MLS, Urel Martinez is one of the U.S. Sports Industry's top executives., going from being a Guest Relations Rep at the LA Dodgers to the helm of revenue generation at the MLS' most decorated club.
In this golden-nugget packed episode, Urel shares invaluable lessons on building a top-tier sales department, strategies for capitalizing on the appeal of star players like Zlatan Ibrahimovic, and gives us a behind-the-scenes look at setting the MLS single-game attendance record. Packed with insightful discussions and expert advice, this is an episode you won't want to miss.
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