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The CDO’s Guide To 2025 E-Commerce Trends | Ask An Expert

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Contenuto fornito da Omni Talk Retail. Tutti i contenuti dei podcast, inclusi episodi, grafica e descrizioni dei podcast, vengono caricati e forniti direttamente da Omni Talk Retail o dal partner della piattaforma podcast. Se ritieni che qualcuno stia utilizzando la tua opera protetta da copyright senza la tua autorizzazione, puoi seguire la procedura descritta qui https://it.player.fm/legal.
Join Chris Walton and Anne Mezzenga in this dynamic episode of the Omni Talk Ask An Expert Series as they explore the future of retail with Jean-Denis Mariani, former Chief Digital Officer at Coty, and Kristi Vannatter, Head of Beauty at Firework. Discover how video commerce, AI, and user-generated content are reshaping the shopping experience and hear practical advice for implementing these game-changing trends. 0:08 – Introduction and lead-up to NRF with Firework’s innovative offerings 2:03 – Jean-Denis highlights the critical role of content in retail strategy 5:00 – Top trends for 2025: personalization, influencers, and video commerce 7:10 – The impact of AI on product recommendations and customer service 11:01 – Firework’s tools for engaging customers through UGC and live streaming 16:45 – Building emotional connections with consumers through video content 23:00 – Scaling content creation and overcoming internal challenges 28:43 – Measuring the ROI of video content and adapting to consumer behavior 36:09 – Examples of video commerce across industries, from beauty to electronics 39:30 – Final takeaways and how to connect with today’s experts Music by hooksounds.com Sponsored Content #videocommerce #retailtrends #ecommerceinnovation #shoppablevideos #aiinretail #contentmarketing #microinfluencers #usergeneratedcontent #personalization
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1271 episodi

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iconCondividi
 
Manage episode 452134795 series 2106196
Contenuto fornito da Omni Talk Retail. Tutti i contenuti dei podcast, inclusi episodi, grafica e descrizioni dei podcast, vengono caricati e forniti direttamente da Omni Talk Retail o dal partner della piattaforma podcast. Se ritieni che qualcuno stia utilizzando la tua opera protetta da copyright senza la tua autorizzazione, puoi seguire la procedura descritta qui https://it.player.fm/legal.
Join Chris Walton and Anne Mezzenga in this dynamic episode of the Omni Talk Ask An Expert Series as they explore the future of retail with Jean-Denis Mariani, former Chief Digital Officer at Coty, and Kristi Vannatter, Head of Beauty at Firework. Discover how video commerce, AI, and user-generated content are reshaping the shopping experience and hear practical advice for implementing these game-changing trends. 0:08 – Introduction and lead-up to NRF with Firework’s innovative offerings 2:03 – Jean-Denis highlights the critical role of content in retail strategy 5:00 – Top trends for 2025: personalization, influencers, and video commerce 7:10 – The impact of AI on product recommendations and customer service 11:01 – Firework’s tools for engaging customers through UGC and live streaming 16:45 – Building emotional connections with consumers through video content 23:00 – Scaling content creation and overcoming internal challenges 28:43 – Measuring the ROI of video content and adapting to consumer behavior 36:09 – Examples of video commerce across industries, from beauty to electronics 39:30 – Final takeaways and how to connect with today’s experts Music by hooksounds.com Sponsored Content #videocommerce #retailtrends #ecommerceinnovation #shoppablevideos #aiinretail #contentmarketing #microinfluencers #usergeneratedcontent #personalization
  continue reading

1271 episodi

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