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Navigating Programmatic DOOH: Insights from Jason Eckerling on Programmatic Publisher Strategies
Manage episode 373041397 series 3407000
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In this episode, Tim Rowe (host) and Jason Eckerling (guest) discuss the relevance of programmatic digital out-of-home (DOOH) advertising in the current marketing landscape.
Connect with Jason on LinkedIn here.
They highlight how more media is being pushed through programmatic channels, making it easier for agencies and buyers.
They also emphasize the flexibility and convenience of programmatic advertising, especially in uncertain economic times. Jason, who was a co-founder of an online marketplace (Billboarder), shares insights on the benefits of programmatic dooh advertising. Tune in to learn more about the role of programmatic technology in accessing inventory and launching campaigns offline and in the retail media space.
Key Moments:
00:06:48 Complexity in programmatic out-of-home advertising.
00:13:30 Programmatic DOOH growth in local markets.
00:21:54 Opportunity in entertainment industry uncertainty.
00:22:06 OOH measurement as the catalyst for growth.
00:23:39 Consolidation of programmatic DOOH players in the industry.
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