Jonny Price on Community Rounds and Go-To-Market

Optimize

Join Nate Matherson as he sits down with Jonny Price for the sixty-second episode of the Optimize podcast. Jonny is the VP of Fundraising at WeFunder, a platform that empowers startup founders to raise capital from their customers and community. With a background in management consulting and experience at Kiva.org, Jonny brings a wealth of knowledge to his role in democratizing angel investing. In our episode today, Nate and Jonny dive into the underreported growth tactic of community rounds, exploring how startups can leverage them to build stronger customer relationships and enhance their go-to-market strategies. Jonny also speaks to the regulatory landscape, expressing insights about SEC rules and the impact of allowing unaccredited investors into startup funding. Listen to hear why he suggests setting an attainable allocation for community rounds to create a positive signal. In this week’s deep dive, listen to Jonny share everything you need to know about conducting community rounds in 2024. Jonny gets tactical, sharing multiple examples of successful community rounds, including companies like Mercury and Beehive, and how they achieved rapid funding success. Rounding out the episode, Jonny and Nate cover topics like the benefits of engaging community investors, potential pitfalls to avoid in fundraising, and innovative marketing strategies used by WeFunder to support startups. Closing the episode is our popular lightning round of questions!

Learn More About Jonny Price

Jonny is the VP of Fundraising at WeFunder, a YC-backed platform that helps startups raise capital from their customers and community, as well as rich people. Before joining WeFunder in 2018, Jonny founded the U.S. lending division at Kiva.org. Jonny originally hails from the UK, but now lives in Nashville with his wife Ali, and their three children.

LinkedIn: https://www.linkedin.com/in/jonnyprice/