#129 - Generating Leads for Home Service Businesses: Digital Marketing with Sam Preston

Owned and Operated - A Plumbing, Electrical, and HVAC Business Growth Podcast

Today's episode features a special guest, Sam Preston, CEO of Service Scalers. Join us as Sam visits our shop and shares his insights on revolutionizing home service marketing. We discuss the evolution from traditional marketing methods to leveraging digital strategies, AI, and SEO to drive leads and business growth. Learn about the challenges and successes in the industry, fresh marketing approaches, and how Service Scalers is setting new standards. If you're in the home service industry or considering entering it, this episode is packed with valuable insights and practical advice.
Chapters
00:00 Introduction and Guest Welcome
00:16 Tour of the Shop
01:07 Comparing Home Service Companies
01:48 Digital Marketing Journey
02:26 Specialized Marketing Campaigns
02:58 Building an Agency for Home Services
03:57 Challenges in Home Service Marketing
07:44 Client Success Stories
13:52 Future of Home Service Marketing
15:00 Management Fees and PPC Commissions
15:36 Ownership Issues with Marketing Assets
16:20 Exploring New Marketing Options
17:32 The Importance of Lead Generation
19:17 Leveraging Technology and AI in Marketing
21:09 Building a Competitive Advantage
24:08 Client Success Stories and Referrals
25:26 Conclusion and Final Thoughts
Episode Hosts: 🎤

John Wilson: @WilsonCompanies on Twitter
Jack Carr: @TheHVACJack on Twitter
Guest: Sam Preston of Service Scalers: @HeySamPreston
If you want to learn more about Service Scalers, get your own home services business website, and dominate the SEO and Google Ads game, then check them out today.
www.servicescalers.com

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John Wilson, CEO of Wilson Companies
https://www.wilsonplumbingandheating.com
Jack Carr, CEO of Rapid HVAC
https://rapidhvactn.com

Capitoli

1. Introduction and Guest Welcome (00:00:00)

2. Special Guest: Sam Preston, CEO of Service Scalers (00:00:31)

3. Exploring the Shop and Team Dynamics (00:00:44)

4. Challenges and Pain Points in Home Service Companies (00:01:42)

5. The Genesis of Collaboration with Service Scalers (00:02:30)

6. Building a Specialized Home Service Agency (00:03:50)

7. Success Stories and Client Experiences (00:09:21)

8. Future Prospects and Industry Insights (00:16:13)

9. The Cost of Management Fees (00:17:25)

10. Ownership Issues with Marketing Companies (00:18:08)

11. Transitioning to New Marketing Strategies (00:18:56)

12. The Importance of Lead Generation (00:20:15)

13. Leveraging Technology for Competitive Advantage (00:21:26)

14. Building a Successful Marketing Agency (00:26:29)

15. Connecting with the Audience (00:29:54)

16. Conclusion and Final Thoughts (00:31:38)