E1 - Ecommerce Email Marketing Strategy with John Mcintyre

Pareto Ecommerce - Ecommerce Marketing & Optimization

In the first two episodes of the Ecommerce Marketing and Optimization podcast, I talk with John McIntyre (aka The Autoresponder Guy) from ReEngager.com. In episode one we dive into ecommerce email marketing strategy. When working with new clients that have established ecommerce businesses, I almost always look at email marketing first for a couple of reasons: 1. Because it’s almost a completely free marketing channel AND at the same time when done right can be one of the most effective marketing channels 2. Most ecommerce businesses are doing it poorly or simply not…so in other words, its high impact low hanging fruit Show notes and full details on this episode are at http://www.paretoecommerce.com/free-resources/ecommerce-email-marketing/