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Contenuto fornito da Peppered: A Food and Beverage Marketing Podcast, Peppered: A Food, and Beverage Marketing Podcast. Tutti i contenuti dei podcast, inclusi episodi, grafica e descrizioni dei podcast, vengono caricati e forniti direttamente da Peppered: A Food and Beverage Marketing Podcast, Peppered: A Food, and Beverage Marketing Podcast o dal partner della piattaforma podcast. Se ritieni che qualcuno stia utilizzando la tua opera protetta da copyright senza la tua autorizzazione, puoi seguire la procedura descritta qui https://it.player.fm/legal.
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#13 CPG Brand Success with Jim Low

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Manage episode 231151097 series 2396523
Contenuto fornito da Peppered: A Food and Beverage Marketing Podcast, Peppered: A Food, and Beverage Marketing Podcast. Tutti i contenuti dei podcast, inclusi episodi, grafica e descrizioni dei podcast, vengono caricati e forniti direttamente da Peppered: A Food and Beverage Marketing Podcast, Peppered: A Food, and Beverage Marketing Podcast o dal partner della piattaforma podcast. Se ritieni che qualcuno stia utilizzando la tua opera protetta da copyright senza la tua autorizzazione, puoi seguire la procedura descritta qui https://it.player.fm/legal.
In this episode of the Peppered Podcast, I’m having a conversation with Jim Low. Jim is the Executive Vice President of Sales & Marketing at Schuman Cheese. He’s also worked at Enjoy Life Foods, a popular better-for-you snack brand and global food giant, Mondelez, where he worked on the Ritz Crackers, Wheat Thins, and Trident Gum brands. On this episode we discuss: • Working with a 4th generation family brand • Innovation within a mature category • Why creativity is so important for brands • The benefits of distinctive packaging • Gaining distribution for new products • Driving trial with consumers • And, a little shop-talk on some of the hottest brands
  continue reading

20 episodi

Artwork
iconCondividi
 
Manage episode 231151097 series 2396523
Contenuto fornito da Peppered: A Food and Beverage Marketing Podcast, Peppered: A Food, and Beverage Marketing Podcast. Tutti i contenuti dei podcast, inclusi episodi, grafica e descrizioni dei podcast, vengono caricati e forniti direttamente da Peppered: A Food and Beverage Marketing Podcast, Peppered: A Food, and Beverage Marketing Podcast o dal partner della piattaforma podcast. Se ritieni che qualcuno stia utilizzando la tua opera protetta da copyright senza la tua autorizzazione, puoi seguire la procedura descritta qui https://it.player.fm/legal.
In this episode of the Peppered Podcast, I’m having a conversation with Jim Low. Jim is the Executive Vice President of Sales & Marketing at Schuman Cheese. He’s also worked at Enjoy Life Foods, a popular better-for-you snack brand and global food giant, Mondelez, where he worked on the Ritz Crackers, Wheat Thins, and Trident Gum brands. On this episode we discuss: • Working with a 4th generation family brand • Innovation within a mature category • Why creativity is so important for brands • The benefits of distinctive packaging • Gaining distribution for new products • Driving trial with consumers • And, a little shop-talk on some of the hottest brands
  continue reading

20 episodi

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