S01E12 | The Importance Of Digital Marketing In Personal Branding, With Dr Alexander Taylor

Personal Branding Unlocked

Join us for our latest episode of Personal Branding Unlocked featuring the incredible Dr. Alexander Taylor—a digital marketing expert seamlessly navigating agencies and academia. His journey is a testament to the dynamic industry, and we're diving deep into the insights he's gained along the way.

For Monica, this is a particularly special episode, as Alex was her uni lecturer, and his class was the catalyst for her delving deeper into digital marketing. It was part of the inspiration for the creation of this very podcast!

In the first segment, we explore Alex's digital marketing journey—from managing campaigns in fast-paced agencies to his current role as a Lecturer in Marketing at the University of Newcastle. Uncover the motivations behind his transition and how his hands-on experiences shape the way he teaches the next generation of digital marketers.

💡 Key Insight: The bridge between theory and practice in digital marketing education is crucial, especially as the digital landscape evolves at lightning speed.

Next, we pick Alex's brain on emerging trends in digital marketing. How does he stay on top of the latest in this ever-evolving landscape? What trends are catching his attention, and how are platforms like TikTok and Reels reshaping the marketing game?

💡 Key Insight: Staying ahead in digital marketing means being agile and embracing emerging trends.

Delving into the fascinating intersection of technology and marketing, Alex shares insights on the application of VR and AR in marketing.

💡 Key Insight: Emerging technologies are shaping the future of digital marketing strategies.

Closing the conversation, we shift gears to personal branding through digital marketing. Alex shares valuable tips for individuals looking to build their online persona.

💡 Key Insight: Craft your personal brand intentionally—it's a powerful tool in the digital age.

Challenge Accepted: Embrace the Uncomfortable for Personal Growth! Alex challenges us all to step out of our comfort zones, face the fear and embrace discomfort. The challenge is simple yet profound—pick one moment that makes you uneasy, but you believe will propel you forward in the short term, and go for it. The worst that could happen is a "no," and beyond that discomfort might lie a world of opportunities. So, let's collectively embrace the challenge this week, push our boundaries, and come back next week to share our experiences with Alex.

A heartfelt thank you to our amazing listeners and guests who've supported us through our first season! Your engagement has been invaluable. 🙏 Stay tuned for, season two will be live on 18/01/24!
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We can't wait to start this journey with you. Remember, personal branding is a journey, not a destination, and we're here to help you unlock it.
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