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The Agile Brand with Greg Kihlström®: Expert Mode Marketing Technology, AI, & CX

1 #755: Sitecore CMO Michelle Boockoff-Bajdek and Microsoft's Talisha Padgett on designed intelligence for marketing 27:13
In the race to adopt AI, how do we avoid creating a sea of sameness and alienating the very customers we're trying to connect with? Today, we're going to talk about the intentional design of our marketing future. We’ll explore how leading brands are moving beyond the hype of AI to build practical, collaborative frameworks between humans and machines, shifting from outdated customer segments to real-time signals, and ultimately, creating experiences that are not only efficient but deeply empathetic and relevant. To help me discuss this topic, I'd like to welcome, Michelle Boockoff-Bajdek, CMO at Sitecore and Talisha Padgett, GM MArTech, AI & Automation at Microsoft, who will be doing a fireside chat at the upcoming Sitecore Symposium, November 3-5 in Orlando Florida. We’re going to get a sneak preview today of some of the topics they’ll be discussing. About Michelle Boockoff-Bajdek and Talisha Padgett Michelle Boockoff-Bajdek on LinkedIn: https://www.linkedin.com/in/michellebb/ Talisha Padgett on LinkedIn: https://www.linkedin.com/in/talishapadgett/ Resources Sitecore: https://www.sitecore.com Register now for Sitecore Symposium, November 3-5 in Orlando, Florida. Use code SYM25-2Media10 to receive 10% off. Go here for more: https://symposium.sitecore.com/ Catch the future of e-commerce at eTail Palm Springs, Feb 23-26 in Palm Springs, CA. Go here for more details: https://etailwest.wbresearch.com/ Connect with Greg on LinkedIn: https://www.linkedin.com/in/gregkihlstrom Don't miss a thing: get the latest episodes, sign up for our newsletter and more: https://www.theagilebrand.show Check out The Agile Brand Guide website with articles, insights, and Martechipedia, the wiki for marketing technology: https://www.agilebrandguide.com The Agile Brand is produced by Missing Link—a Latina-owned strategy-driven, creatively fueled production co-op. From ideation to creation, they craft human connections through intelligent, engaging and informative content. https://www.missinglink.company…
Pick and Pod
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Contenuto fornito da WFUV Radio and WFUV Sports. Tutti i contenuti dei podcast, inclusi episodi, grafica e descrizioni dei podcast, vengono caricati e forniti direttamente da WFUV Radio and WFUV Sports o dal partner della piattaforma podcast. Se ritieni che qualcuno stia utilizzando la tua opera protetta da copyright senza la tua autorizzazione, puoi seguire la procedura descritta qui https://it.player.fm/legal.
A weekly basketball podcast from the WFUV Sports team featuring news, commentary, analysis and more.
…
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286 episodi
Segna tutti come (non) riprodotti ...
Manage series 1170504
Contenuto fornito da WFUV Radio and WFUV Sports. Tutti i contenuti dei podcast, inclusi episodi, grafica e descrizioni dei podcast, vengono caricati e forniti direttamente da WFUV Radio and WFUV Sports o dal partner della piattaforma podcast. Se ritieni che qualcuno stia utilizzando la tua opera protetta da copyright senza la tua autorizzazione, puoi seguire la procedura descritta qui https://it.player.fm/legal.
A weekly basketball podcast from the WFUV Sports team featuring news, commentary, analysis and more.
…
continue reading
286 episodi
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×On this weeks episode of Pick n Pod Kurt Sippel, Owen Kelty and Colin Banks break down last nights games on NBC. As well as the Knicks and the Nets seasons and the games that they will be playing tonight. Follow WFUV all season long on the coverage of the NBA.
Owen Kelty, Kurt Sippel, Anthony Michael Zamora, and Noah Fernandez discuss the latest happenings in the NBA, from Malcolm Brogdon's sudden retirement to the beginnings of the 2025-2026 NBA campaign to this season's top teams as opening night nears.
The NBA is back and our host Chris Carrino, Owen Kelty, Ryan DepTula, and Colin Banks break down all the big storylines around the league and then talk about the upcoming Knicks and Nets season.
On this episode of Pick and Pod, Nathan Rogers, Hope Nolan, and Frank Spicuzza go back and forth discussing the craziness of free agency, trade fiascos, and the wake of change left by the NBA finals! Listen in as the three bring up problems faced by the Knicks and Nets, player issues for the Suns, Bucks, and Pacers, all before diving into the wild world of the Summer League and the successes and shortcomings of Cooper Flagg.…
Joe Henry and Kurt Sippel breakdown a big week in the NBA - the Knicks are still searching a new HC; Ace Bailey reminds us that the NBA Draft is just one week away; and an NBA Champion could be crowned tonight.
On today's episode of Pick N Pod, Chris Carrino, Owen Kelty, and Kurt Sippel discuss all things EFC. As well as whether or not the Knicks still have a shot, and if any team is going to beat the OKC Thunder in the finals.
On today's episode of Pick n Pod, Kurt Sippel, Nathan Rogers, and George Sfouggatakis break down the Knick's loss just minutes after the final buzzer. As well as dip their toes into the WCF and break down OKC v Wolves.
On this week's episode of Pick and Pod, Chris Carrino, Owen Kelty, and Joe Henry recap the Knicks Celtics playoff series and look toward Friday night's game 6. They also break down the lottery and ways to improve it.
Ben Oppenheimer, Angel Ducret, and George Sfouggatakis discuss a crucial Game Three between the Knicks and Pistons, along with the rest of the First Round NBA Playoff matchups.
On this week's episode Kurt Sippel, George Sfouggatakis, and Owen Kelty break down the Knicks final few games before the playoffs, the Nets future, and all around the NBA.
Owen Kelty, Kurt Sippel, and Angel Ducret break down the Knicks' success as the regular season wraps up and their playoff chances. Should Kurt Sippel be happy about the Nets winning ball games? Lastly, the crew discuss intriguing playoff matchups in both conferences.
Ben Oppenheimer, George Sfouggatakis, and Nathan Rogers discuss the Knicks' recent stretch and their playoff expectations. With special guest, Chaz McAdams, the crew breaks down which teams can make noise in the playoffs and which teams might underachieve as the regular season starts to wrap up.
On today's episode of Pick and Pod Chaz McAdams, Owen Kelty and Kurt Sippel discuss the current state of the NBA. As well as some talks on the MVP race and whether the Knicks are still able to keep it up without Jalen Brunson for the next few weeks.
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On this week's episode of Pick and Pod Angel Ducret. Kurt Sippel, and George Sfouggatakis heavily debate the current state of the Knicks and where they stand in the East. Then move on to the Nets who are exceeding expectations.
On todays episode of Pick n Pod Chaz McAdams, Bradley Brine and Owen Kelty things get very emotional and things get thrown. While talking basketball and shockingly Chaz brought up Jayson Tatum.
Angel Ducret, Bradley Birne, and George Sfouggatakis discuss the first half of the Knicks and Nets season. They wrap it up breaking down All-Star weekend and the first half of the NBA season.
On this emergency pod, Chaz McAdams, Chris Carrino, Owen Kelty, and Brendan Shorey break down the blockbuster trade between the Mavs and Lakers that included Luka Doncic and Anthony Davis from all angles, and it gets a little chippy among the fellas.
On this week's installment of Pick n Pod, Ben Oppenheimer, Angel Ducret, and Madi Dembele discuss NBA mid-season review: The State of the Knicks, the honoration of Vince Carter in Barclays, as well as the general outlook of the potential NBA champions.
Chaz McAdams, Owen Kelty, and Angel Ducret breakdown the latest starters for the All-Star game. Special guest Tim McAdams joins the show to talk about the dunk contest. The crew discusses the MVP conversation between SGA and Nikola Jokic.
Ben Oppenheimer, Trey Rodriguez, and Bradley Birne discuss the current landscape of the Knicks and Nets. Lastly, we dive into around the NBA with the latest headlines.
In this episode, Angel Ducret, Luis Andrade, and Brayan Zhao discuss the recent struggles for both New York teams. This week was highlighted by star-studded matchups and the hosts break down possible NBA Finals matchups.
On this week's episode of Pick and Pod, Bradley Birne, Thomas Tisdale, and Trey Rodriguez talk about their predictions for Knicks playoff run and Nets future draft plans. The guys wrap up up the episode with discussing why NBA viewership is down and give their starting lineups for the All Star Game.
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Pick and Pod
Will Jing, Kurt Sippel, and George Sfouggatakis talk midseason surprises and discuss the legitimacy of the NBA Cup and the new format for the NBA All-Star Game.
On today's episode Ben Oppenheimer, Kurt Sippel, and Mary Hannah Gallagher dive into the current state of the Knicks and Nets as well as other headlines around the NBA. The crew also debates about the recent drop in rating and suggest some marketing tactics for Adam Silver's consideration.
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Pick and Pod
On this week's episode of Pick and Pod Chaz McAdams, Owen Kelty, and Naomi Rea discuss the red hot Knicks who are riding a 4 game win streak, the undermanned Nets, and the rest of the East.
On this week's episode of Pick and Pod, Owen Kelty, Angel Ducret, and George Sfouggatakis broke down the Knicks three-game winning streak, the Nets moving forward and an outlook of the Eastern Conference.
On today's episode of Pick and Pod Ben Oppenheimer, Kurt Sippel and Thomas Tisdale tackle the early season struggles between the Knicks and Nets. The episode concludes with discussing the landscape of the Western & Eastern conferences.
On this week's episode of Pick and Pod Owen Kelty, Madi Dembele, and Samantha Ortiz discuss the current state of New York basketball, Embiid and the Sixers, and the Western Conference.
Ben, Lauren and George talk about the Knicks struggles so far, the Celtics and Cavs dominance. As well as how things are looking out West.
This week Chris Carrino, Zac Cordova, Chaz McAdams, and Owen Kelty breakdown a WFUV Sports bet on the Knicks Celtics game, whoever loses goes blond. They talk what the Knicks highs and lows are after their first game and how expectations were too high for this team. They switch gears to tonight's Denver OKC matchup, who to look out for and predictions for the West. They wrap up with some Nets talk, the productivity of their opener and big players that stood out. Listen to all this and more on Pick and Pod!…
For your first episode of Pick and Pod you hosts Chaz McAdams, Chris Carrino and Owen Kelty get in a heated discussion regarding the New York Knicks outlook on the upcoming season. Discussing the KAT trade, Net's new season and the reigning champion Boston Celtics aswell. All that and more this week on Pick and Pod…
This week Chaz McAdams, Joe Henry, and Chris Carrino discussed all the big free agency moves in the association ranging from New York moves, to Klay Thompson, and Paul George coming back to the East. They wrapped up talking about which teams won free agency so far. Listen to all this and more on Pick and Pod!…
Today on Pick and Pod Owen Kelty, Ben Oppenheimer and Lauren Mondaruli take you through their thoughts on the opening round of the NBA draft. As well as reactions to the Knick's landmark free agency moves.
Join Chaz McAdams, Owen Kelty, and Chris Carrino as they unpack the Boston Celtics' 2024 championship season, which culminated in a dominant Game 5 victory against Dallas Monday night. While Chaz is ecstatic for his native team, Owen and Chris raise some questions about the role of Jayson Tatum in the Finals run. Later, the crew gives their takes on JJ Redick's new Lakers head coaching gig.…
On this episode of Pick and Pod, Chaz McAdams, Brendan Shorey, and Caleb Stine share their takes on the first two games of the NBA Finals. From Kyrie and Tatum's struggles to the Celtics' dominance, the boys have you covered.
Owen Kelty, Brendan Shorey and Chaz McAdams preview tonight's Game 1 of the NBA Finals, and discuss all the storylines surrounding the series.
In this week’s episode of Pick and Pod, Chaz McAdams, Angel Ducret and Joe Henry preview game 1 of the NBA Finals and share their predictions on who will win. They also share their thoughts on the Western and Eastern Conference Finals matchups.
Join Chaz McAdams, Caleb Stine, Colin Loughran, and Kris Pursiainen as they break down a wild Sunday of game 7's, talk about the Knicks' future, and offer their outlook on the soon-to-commence Conference Finals. The crew also gives a well-deserved send-off to Colin and Kris, who have been regulars on P&P while also serving on the Knicks beat during their time at WFUV.…
Miles Grossman, Kris Pursiainen and Joe Henry get on Pick And Pod this week talking everything from the NBA combine to the second half of the Playoffs. How will Bronny James' combine outing affect his draft stock? Is Tyrese Haliburton the real deal or are the New York Knicks showing his cracks? All these are answered and more on this weeks episode of Pick And Pod!…
Kris Pursiainen, Miles Grossman, and Ben Oppenheimer preview the second-round series between the Knicks and Pacers, talk about the Cavaliers and Magic taking things to Game 7, share thoughts on the heavyweight showdown between the T-Wolves and Nuggets, and close with predictions for the Thunder/Mavericks series.…
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Pick and Pod
1 NBA Playoffs Roundtable 1:04:10
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Colin Loughran, Kris Pursiainen, and Chris Carrino hop behind the mics to discuss the New York Knicks' heartbreaking defeat to the Philadelphia 76ers in Game 5, the Celtics losing Kristaps Porzingis to injury, Magic/Cavaliers, Bucks/Pacers, Lakers/Nuggets, and where both the Suns and Timberwolves go from here!…
Colin Loughran, Miles Grossman, and Evan Harkin discuss the Knicks and 76ers series and its controversial game 2 ending, the Celtics and Heat's tied series, and other notable matchups for this year's NBA playoffs.
Kris Pursiainen, Merrick Rhodes, and Chris Carrino sit down to preview tonight's Sixers vs. Heat matchup, who is the better matchup for the Knicks, and a look back to Lakers vs. Pelicans and Kings vs. Warriors.
Join Colin Loughran, Chaz McAdams, and Owen Kelty as they break down the MVP race, weigh the Knicks' potential playoff opponents, and consider the standings of several of the league's hottest rivalries.
Join Kris Pursiainen, Owen Kelty, and Merrick Rhodes as they break down the latest headlines from around the Association! They debate the playoff prospects of the Warriors, Rockets, and Kings, while trying to explain the Knicks' recent struggles.
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