Ep. 28 - Ozark United FC: The Story Behind the Brand

Pitch to Pro

Discover the essence of community-driven soccer as Ozark United FC takes center stage in Northwest Arkansas. Join us for an electrifying conversation with special guests Brett Parker, Warren Smith, and Chris Martinovic as we walk you through our brand reveal party, which captivated nearly 700 attendees. This monumental event highlighted the vibrant unity and excitement our new club is bringing to the region, despite a few minor hiccups along the way.
Learn how the involvement of founding fans and local residents has played a pivotal role in shaping the club's identity, mission, and values. We share stories of how embracing Northwest Arkansas' natural beauty and active lifestyle helped us connect deeply with the community's spirit. Our journey from initial skepticism to passionate support reveals the powerful impact soccer clubs can have as community connectors, fostering engagement and interaction.
Peek behind the scenes of designing the Ozark United FC brand, where feedback and collaboration were crucial. We dive into the challenges of ensuring inclusive representation, particularly for our women's brand, and the steps taken to honor the community's diverse voices. We express heartfelt gratitude to our supporters and encourage fans to explore our new online platform, shop for merchandise, and secure early access to season ticket deposits. Let's celebrate the launch of Ozark United FC and the promising future ahead!

Capitoli

1. Ep. 28 - Ozark United FC: The Story Behind the Brand (00:00:00)

2. Ozark United FC Brand Unveil (00:00:05)

3. United Name, Community Integration (00:12:34)

4. Community-Led Brand Creation Process (00:21:15)

5. Designing the Ozark United FC Brand (00:31:15)

6. Community Engagement and Brand Development (00:41:07)