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Contenuto fornito da Jan Richardson and Global Results Communications. Tutti i contenuti dei podcast, inclusi episodi, grafica e descrizioni dei podcast, vengono caricati e forniti direttamente da Jan Richardson and Global Results Communications o dal partner della piattaforma podcast. Se ritieni che qualcuno stia utilizzando la tua opera protetta da copyright senza la tua autorizzazione, puoi seguire la procedura descritta qui https://it.player.fm/legal.
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PR at the Speed of Startups with Michael Stern

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Manage episode 426912219 series 3237790
Contenuto fornito da Jan Richardson and Global Results Communications. Tutti i contenuti dei podcast, inclusi episodi, grafica e descrizioni dei podcast, vengono caricati e forniti direttamente da Jan Richardson and Global Results Communications o dal partner della piattaforma podcast. Se ritieni che qualcuno stia utilizzando la tua opera protetta da copyright senza la tua autorizzazione, puoi seguire la procedura descritta qui https://it.player.fm/legal.

Michael Stern is the CEO and founder of HeadStart, a PR and communications agency focused on amplifying innovative and impact-driven voices. Before going into PR, Michael was an executive producer in local news and is a three-time founder, having started companies in sports media and betting research. Here, he explains the unique PR needs of startups and why he's not a big fan of guaranteed media.


Key Takeaways:

- Why startups need PR that moves quickly

- The problems with guaranteed media

- How Michael moved from news to PR


Episode Timeline:

1:10 Tod asks Michael for betting advice

2:45 How Michael transitioned from news to PR

4:15 The mental anguish of keeping up with headlines

5:15 Why Michael decided to get into the startup space

6:45 PR agencies for startups must be nimble

7:45 Media training for startups

9:00 The importance of selling emotion

11:45 Why is the PR industry behind the times?

15:00 Headstart is built on speed

17:00 Michael is skeptical of guaranteed media

20:00 Michael's favorite success stories

23:30 The importance of going against the grain


This episode’s guest:


Michael Stern on LinkedIn

Headstart on LinkedIn

Headstart's website


Subscribe and leave a 5-star review:

https://pod.link/1496390646

Contact Us!



Hosted on Acast. See acast.com/privacy for more information.

  continue reading

247 episodi

Artwork
iconCondividi
 
Manage episode 426912219 series 3237790
Contenuto fornito da Jan Richardson and Global Results Communications. Tutti i contenuti dei podcast, inclusi episodi, grafica e descrizioni dei podcast, vengono caricati e forniti direttamente da Jan Richardson and Global Results Communications o dal partner della piattaforma podcast. Se ritieni che qualcuno stia utilizzando la tua opera protetta da copyright senza la tua autorizzazione, puoi seguire la procedura descritta qui https://it.player.fm/legal.

Michael Stern is the CEO and founder of HeadStart, a PR and communications agency focused on amplifying innovative and impact-driven voices. Before going into PR, Michael was an executive producer in local news and is a three-time founder, having started companies in sports media and betting research. Here, he explains the unique PR needs of startups and why he's not a big fan of guaranteed media.


Key Takeaways:

- Why startups need PR that moves quickly

- The problems with guaranteed media

- How Michael moved from news to PR


Episode Timeline:

1:10 Tod asks Michael for betting advice

2:45 How Michael transitioned from news to PR

4:15 The mental anguish of keeping up with headlines

5:15 Why Michael decided to get into the startup space

6:45 PR agencies for startups must be nimble

7:45 Media training for startups

9:00 The importance of selling emotion

11:45 Why is the PR industry behind the times?

15:00 Headstart is built on speed

17:00 Michael is skeptical of guaranteed media

20:00 Michael's favorite success stories

23:30 The importance of going against the grain


This episode’s guest:


Michael Stern on LinkedIn

Headstart on LinkedIn

Headstart's website


Subscribe and leave a 5-star review:

https://pod.link/1496390646

Contact Us!



Hosted on Acast. See acast.com/privacy for more information.

  continue reading

247 episodi

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