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How To Rock a Tech Conference With $0 and No Prep Time
Manage episode 421370746 series 3474382
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This story was originally published on HackerNoon at: https://hackernoon.com/how-to-rock-a-tech-conference-with-$0-and-no-prep-time.
Discover how Anywaypay turned a last-minute AI conference invite into a marketing triumph with a $1 bathroom billboard strategy.
Check more stories related to product-management at: https://hackernoon.com/c/product-management. You can also check exclusive content about #product-marketing, #tech-conferences, #startup-advice, #marketing-strategies, #guerrilla-marketing, #pr-tactics, #startup-lessons, #business-strategy, and more.
This story was written by: @zevireinitz. Learn more about this writer by checking @zevireinitz's about page, and for more stories, please visit hackernoon.com.
Anywaypay's $1 bathroom billboard strategy at an AI conference showcases the power of creative marketing in grabbing attention and driving app downloads. Unconventional tactics and clear success metrics paved the way for a memorable promotional campaign.
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