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EP#05 Aaron Anderson on Content Promotion and Link Building Strategies for Competitive Industries
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Main Takeaways:
- Content promotion is anything you do to get your content in front of an audience.
- Link building is an important part of content strategy to optimize content and rank for relevant keywords, especially for competitive industries. The type of content determines its ability to earn links; content that provides value to site owners will do better in earning links.
- According to Aaron, content creation is more important than promotion, but both need to be considered for competitiveness. It is best to consider promotion before creating content to inform creation strategy. To make content easier to acquire backlinks, it is important to think about link building when creating content.
- How to acquire quality backlinks with broken link building (yes, it still works!)
- Email is the primary medium of reaching out, but social media channels can also be effective depending on what one is comfortable with and can execute well.
- The biggest mistake people make when building or promoting content is not recognizing the difference between the audiences who may consume the content and those who will be able to link to it.
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