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EP#15 Laura Kluz on Content Repurposing for Product-Led Companies
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Blog:
https://mygrowthgorilla.com/laura-kluz-content-repurposing-product-led-companies/
Main Takeaways
- Content promotion means getting content to the right person at the right time in the right format.
- Repurposing content is a powerful strategy, with 90% of ProductLed's content being repurposed. It is also an ongoing process that requires adaptation and variety.
- Prioritize content based on audience questions and engagement. Ask your audience what they want and create content that speaks to them.
- Use SEO and keyword research to align content with target audience interests.
- Favorite tools for repurposing include Riverside, SEMrush, Rev, and AI transcript services.
- Repurposed content can drive business results, such as increased page views and book sales. Metrics for measuring success include page views, returning users, subscribers, and downloads.
- Regularly update and refresh repurposed content to keep it relevant and valuable.
- Laura uses themed days to focus on specific channels.
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