Episode 253 - Department of One

PSM: Professional Services Marketing

How do you find balance and success as a department of one? Vicki Menard, Maggie Thornton, and Jodi Sommers share the challenges and advantages of being a solo marketer with guest host, Kate Robinette. Variety is the spice of life. Vicki Menard is the marketing director for Todd Construction. She has been using her storytelling skills in the construction industry for the past eight years, since transitioning from a long career as a daily newspaper editor and reporter. She is the proud mother of adult identical twin daughters and a descendant of Oregon Trail pioneers. https://www.linkedin.com/in/vickimenard/ www.toddconstruction.com Maggie Thornton, CPSM, oversees marketing and business development for Westlake Consultants. Her core responsibilities include day-to-day marketing and proposal development, firm communications, business development planning and recruitment efforts, as well as helping to develop company initiatives, practices, and policies. She joined Westlake Consultants in 2010 and was named an Associate Principal in 2020. https://www.linkedin.com/in/maggie-thornton-cpsm-232bb213/ www.westlakeconsultants.com Jodi Sommers, CPSM, LEED Green Associate, is a textbook example of a serial solo marketer. She was the first marketer hired at four separate AEC companies, where she ran her department of one. She has represented architects, contractors, sustainable design firms and a wide variety of engineers, energy analysts and commissioning providers. She recently started her own consulting firm – Jodi Sommers Marketing – where she provides marketing strategy and consulting for AEC firms with a special emphasis on cause marketing, which is the art of supporting nonprofits and achieving marketing and employee engagement goals simultaneously. https://www.linkedin.com/in/jodi-sommers-cpsm-leed-green-associate-768b984/ Music by RomanSenykMusic on Pixabay. www.pixabay.com