Keith Messick on Why Great B2B Marketing Comes Down to People and Math

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2y ago 34:44

MP3•Pagina principale dell'episodio

Keith Messick, CMO at LaunchDarkly reveals the one thing keeping him up at night professionally and it's far from actual marketing. It's people and math.

What does he even mean by that?!

Talking through some of a CMO’s greatest dilemmas, such as how everyone wants the title, but nobody wants the job, the non-existent playbook, and how to spot good marketing versus marketing BS, Keith highlights how a successful CMO can impact an organization both in revenue and growth while implementing the highest levels of innovation.

Hot Topics of this Episode Include:

The daily ratio Keith relies on to neither micromanage nor undermanage his team
The essentials of codifying a decision-making framework and why it’s important to be transparent about how you make decisions as a leader
Good marketing versus BS and the secrets behind achieving continued growth

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