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Episode web page: https://tinyurl.com/2b3dz2z8 ----------------------- Rate Insights Unlocked and write a review If you appreciate Insights Unlocked , please give it a rating and a review. Visit Apple Podcasts, pull up the Insights Unlocked show page and scroll to the bottom of the screen. Below the trailers, you'll find Ratings and Reviews. Click on a star rating. Scroll down past the highlighted review and click on "Write a Review." You'll make my day. ----------------------- In this episode of Insights Unlocked , we explore the evolving landscape of omnichannel strategies with Kate MacCabe, founder of Flywheel Strategy. With nearly two decades of experience in digital strategy and product management, Kate shares her insights on bridging internal silos, leveraging customer insights, and designing omnichannel experiences that truly resonate. From the early days of DTC growth to today’s complex, multi-touchpoint customer journeys, Kate explains why omnichannel is no longer optional—it’s essential. She highlights a standout example from Anthropologie, demonstrating how brands can create a unified customer experience across digital and physical spaces. Whether you’re a marketing leader, UX strategist, or product manager, this episode is packed with actionable advice on aligning teams, integrating user feedback, and building a future-proof omnichannel strategy. Key Takeaways: ✅ Omnichannel vs. Multichannel: Many brands think they’re omnichannel, but they’re really just multichannel. Kate breaks down the difference and how to shift toward true integration. ✅ Anthropologie’s Success Story: Learn how this brand seamlessly blended physical and digital experiences to create a memorable, data-driven customer journey. ✅ User Feedback is the Secret Weapon: Discover how continuous user testing—before, during, and after a launch—helps brands fine-tune their strategies and avoid costly mistakes. ✅ Aligning Teams for Success: Cross-functional collaboration is critical. Kate shares tips on breaking down silos between marketing, product, and development teams. ✅ Emerging Tech & Omnichannel: Instead of chasing the latest tech trends, Kate advises businesses to define their strategic goals first—then leverage AI, AR, and other innovations to enhance the customer experience. Quotes from the Episode: 💬 "Omnichannel isn’t just about being everywhere; it’s about creating seamless bridges between every touchpoint a customer interacts with." – Kate MacCabe 💬 "Companies that truly listen to their users—through qualitative and quantitative insights—are the ones that thrive in today’s competitive landscape." – Kate MacCabe Resources & Links: 🔗 Learn more about Flywheel Strategy 🔗 Connect with Kate MacCabe on LinkedIn 🔗 Explore UserTesting for customer insights for marketers…
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Contenuto fornito da The Rag-NERD-rok Crew. Tutti i contenuti dei podcast, inclusi episodi, grafica e descrizioni dei podcast, vengono caricati e forniti direttamente da The Rag-NERD-rok Crew o dal partner della piattaforma podcast. Se ritieni che qualcuno stia utilizzando la tua opera protetta da copyright senza la tua autorizzazione, puoi seguire la procedura descritta qui https://it.player.fm/legal.
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Contenuto fornito da The Rag-NERD-rok Crew. Tutti i contenuti dei podcast, inclusi episodi, grafica e descrizioni dei podcast, vengono caricati e forniti direttamente da The Rag-NERD-rok Crew o dal partner della piattaforma podcast. Se ritieni che qualcuno stia utilizzando la tua opera protetta da copyright senza la tua autorizzazione, puoi seguire la procedura descritta qui https://it.player.fm/legal.
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1 Heart: The City Beneath – “The Agony Engine 2” 2:39:11
2:39:11
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In this week’s episode, Gethen and Niluhn make one final delve to reach Hang Station and their encounter with the creature that dwells in the subterranean ocean beneath. On the way, they’ll encounter new dangers, meet strange denizens of the Heart, and find themselves drawn deeper into their misgivings about their work with The Ministry. Can they free the trapped creature from its prison, and what terrible consequences will they bring about if they do? PLAYERS/Dramatis Personae: ALEX: Gethen, a Forced Gnoll Hound MEYER/Niluhn, a Heartsong-called Drow Witch…

1 Heart: The City Beneath – “The Agony Engine 1” 2:31:39
2:31:39
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Two delvers set off into the depths of the Heart on orders from their handlers in the City Above. One, a Gnoll Hound, is forced to be there by the moonsilver collar he wears. The other, a Drow Witch, struggles with her past and is inexplicably drawn to the City Beneath. When they are tapped to escort a skittish academic to a deep Vermissian station, they find themselves embroiled in a plot to harness the suffering of a trapped creature to create a bomb, caught between their obligations and the Heart’s desire to set the creature free. PLAYERS/Dramatis Personae: ALEX: Gethen, a Forced Gnoll Hound MEYER/Niluhn, a Heartsong-called Drow Witch…

1 RNR Halloween Triple Feature: Call of Cthulhu 7e – “The Night Clerk 3” 1:28:57
1:28:57
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It’s the grand finale to our Halloween Triple Feature! The three travelers attempt a dangerous gambit to win their freedom from the labyrinth once and for all, only to find themselves caught in a deadly confrontation between The Night Clerk and the one who hunts him. Can they survive the onslaught and make their escape, or will their fates be sealed within the endless corridors outside of time and space? Listen to find out! <– Listen to Part 2…

1 RNR Halloween Triple Feature: Call of Cthulhu 7e – “The Night Clerk 2” 2:29:44
2:29:44
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Part two of our Halloween triple feature is here for your binging pleasure. Our three hapless travelers find themselves exploring a deeply troubling pocket dimension within the labyrinth, and facing off against one of its monstrous inhabitants. After a narrow escape, they meet up with a fearsome and single-minded Hunter who has sworn revenge against The Night Clerk, the mysterious figure who trapped them within. She seems to know what awaits them if they ever manage to find the exit, which only fuels her hatred. Will they strike a pact with this potential new ally, and if so, what trials will they have to endure to prove themselves to her? Listen to find out! <– Listen to Part 1 Listen to Part 3 –>…

1 RNR Halloween Triple Feature: Call of Cthulhu 7e – “The Night Clerk 1” 2:32:06
2:32:06
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Happy Halloween, everyone! As a fitting send-off to Spooky Season 2024, we’d like to submit the following fright night offering for your listening pleasure: our playthrough of The Night Clerk , an architectural horror scenario by Ross Payton (RPPR). A disgruntled school administrator, a patent medicine con-man and a gregarious farmer check in to a roadside hotel called the Sleep-EZ Inn for some shut-eye, only to find themselves trapped in a horrific labyrinth beyond comprehension. As the trio of unlucky travelers explores their surroundings, they begin to worry that their stay will be prolonged indefinitely. Can they find a way back to reality before the maze strips them of their sanity? Listen to find out! Listen to Part 2 –>…

1 Better Angels – “The Hellhounds 6: Regrettable Rocket Rampage” 3:31:16
3:31:16
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In the season finale of The Hellhounds, our favorite villains take another run at tech bro billionaire Ethan Stank, targeting his company’s commercial space flight test launch for all the world to see. As befitting someone of his station, Stank reacts to all of the targeted harassment and taunting with poise and aplomb. Just kidding. He finds his own demonic amulet, builds himself a suit of power armor, and prepares to end The Hellhounds’ reign of terror once and for all. Can they defeat him, or will they find themselves between a rocket and a hard place? Listen to find out!…

1 Better Angels – “The Hellhounds 5: Devilish Devices” 2:57:42
2:57:42
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The Hellhounds are back, and more sinister than ever! If they want to turn their ill-gotten FuTurk into a demonic vehicle that can pass through walls and strike fear into the hearts of heroes and civilians alike, they’ll need to acquire some special components. Like demon parts, from other Hellbinders. Can they pick a fight with another hellish host and win the day? Listen to find out!…

1 Eclipse Phase – “Grinder” 3:30:16
3:30:16
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In this week’s Eclipse Phase one-shot, Firewall scrambles a group of Sentinels on Extropia to neutralize an exsurgent outbreak at a swanky fundraising dinner. Can our team infiltrate the restaurant hosting the party before the chef infects everyone in attendance with their angry alien protein goo and save Extropia from becoming an exsurgent’s hors d’oeuvre? Listen to find out!…

1 Board To Death – “Dominion” 2:23:30
2:23:30
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When three friends find themselves trapped inside the fictional world of the card game Dominion , they’ll have to play the game in order to escape. And that means–you guessed it–cranking out as much money as they possibly can and buying all the land they can get their grubby little hands on! Luckily, none of the people in the fictional world are real (or so they tell themselves), which means there’s no exploitative depths to which our…heroes…?…won’t sink if it means taking home the most Victory Points. Can they escape the game, or will they have to discard their futures to the trash? Listen to find out!…

1 Better Angels – ‘The Hellhounds 4: The CyberTurk Caper” 3:30:44
3:30:44
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Everyone’s favorite band of baddies is back, and this week, they’re going car shopping! Continuing their beef with tech billionaire Ethan Stank, the gang sets their sights on the CyberTurk, a prototype electric vehicle about to be released by Stank’s Edison Car Company. Can they steal a one-of-a-kind getaway car, or will their hopes go up in flames like a lithium ion battery fire? Listen to find out!…

1 Better Angels – “The Hellhounds 3: Artificial Acquisitions” 4:05:16
4:05:16
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The Hellhounds, Apex City’s favorite band of nefarious ne’er-do-wells, are at it again! This week, they take on their most obnoxious adversary to date: tech bros! When “genius” billionaire Ethan Stank announces that he will be unveiling the world’s first general artificial intelligence, the gang decides to crash the release and “liberate” the newly-minted mind. Will their caper make tech industry headlines, or are they doomed to be yesterday’s news? Listen to find out!…

1 Fiasco – “Family Matters” 2:23:09
2:23:09
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(NOTE: Actual gameplay begins at 22 minutes 30 seconds) The Poppleton Mall is a friendly place, where each welcoming storefront promises commerce and community. One Family-owned business in particular offers its customers the opportunity to become more—if they’re cheerful, hard-working, and willing to invest in themselves. Becoming a member of The Family is the first step to owning your own happy storefront where you, too, can spread the joy of premium dietary supplements. It’s as easy as purchasing your own starter supply, signing up for a series of Family leadership seminars, and sticking to your prescribed regimen of brain-enhancing nootropics. As the staff are medically conditioned to say, “Welcome to our home!” Welcome to Poppleton Mall!…

1 Better Angels – “The Hellhounds 2: Bankrobbery for Beginners” 3:01:31
3:01:31
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It’s time for our newly-minted villains to launch themselves into the world of Eeeeeeeeevil! In this week’s episode, the team will design their costumes, develop their gimmick, and pull their first heist. If they want to work their way up the ranks in The Cabal, they’ll need to dress to impress, and make a splash. Will their inaugural caper go off like a flash-bang, or will it be a complete dud? Listen to find out!…

1 Better Angels – “The Hellhounds 1: Infernal Introductions” 2:10:27
2:10:27
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This week, we kick off the first arc of a new Better Angels campaign! Years after the diabolical misadventures of the Fear Force Five, Apex City remains a battleground between sinister supervillains and angelic heroes. On an ordinary day at Radish Top Memorial Hospital, when an ex-con, a police detective, an orthodontist and a would-be influencer find themselves confronted with a rampaging terror from the pit, they’ll need to become Hellbinders to survive. Will they find themselves treading the same road of good intentions as their villainous predecessors? Listen to find out!…

1 Heart: The City Beneath – “Butcher and Baker” 2:32:13
2:32:13
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This last Spooktober game is a little bit late because it wasn’t actually recorded as one— shhh! People got sick and life got in the way, and we didn’t actually get to play a fourth spoopy one-shot. So please enjoy this re-purposed game of Heart that Ryan, Erik and Alex played a few months ago, and try to think Halloween-y thoughts while listening. When a decadent high-elf noble sends an emissary to the undercity to procure a particular preferred pastry, it’ll be up to a Deadwalker and a Deep Apiarist to acquire the confection in question. In order to perform their assigned task and get paid, they’ll need to rescue the baker from a terrifying creature of the Heart. Will they survive their journey into the depths with their minds intact, or will a loaf of bread prove to be their undoing? Listen to find out!…
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