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Unlocking Business Success with Dr. Tashana Thompson: Harnessing Relationship Marketing, Crafting Compelling Stories, and Building a Solid Brand Identity
Manage episode 435414454 series 3529867
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Ever wondered how to turn personal connections into powerful marketing tools? Tune in as we sit down with Dr. Tashana Thompson, a veteran marketing and visibility strategist with over two decades of experience. Dr. Thompson shares her journey of founding Beyond Business Solutions in 2007 and her transformative approach to visibility and relationship marketing. Discover how she helps small businesses thrive even in challenging times like the recession and COVID-19, using personalized and relationship-driven strategies.
This episode is packed with practical insights into the importance of storytelling and brand identity. Dr. Thompson explains how crafting a compelling origin story, much like Oprah and Tabitha Brown, can create lasting bonds with your audience. We also explore why establishing a brand identity is crucial before focusing on visual elements like logos and websites. Learn how simple acts of gratitude, such as handwritten thank-you notes and thoughtful gifts, can significantly impact your business relationships. Join us for an episode filled with actionable strategies and inspiring stories from Dr. Tashana Thompson.
Contact Dr. Tashana Thompson
tashana@beyondsolutions.biz
https://beyondsolutions.biz/
https://www.linkedin.com/company/beyond-business-solutions/
This episode is packed with practical insights into the importance of storytelling and brand identity. Dr. Thompson explains how crafting a compelling origin story, much like Oprah and Tabitha Brown, can create lasting bonds with your audience. We also explore why establishing a brand identity is crucial before focusing on visual elements like logos and websites. Learn how simple acts of gratitude, such as handwritten thank-you notes and thoughtful gifts, can significantly impact your business relationships. Join us for an episode filled with actionable strategies and inspiring stories from Dr. Tashana Thompson.
Contact Dr. Tashana Thompson
tashana@beyondsolutions.biz
https://beyondsolutions.biz/
https://www.linkedin.com/company/beyond-business-solutions/
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Capitoli
1. Building Collaborative Marketing Strategies (00:00:00)
2. Creating Brand Identity and Relationships (00:16:07)
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