Your Best Year Yet: The How

Regenerative Business with Sam Garcia

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I’m so excited that you’re tuning in today because it’s a really juicy episode: we’re talking about how to actually put your goals into action and how to make your dreams & desires a reality.

Part of making your big goals a reality needs to include breaking them down into more manageable, bite-sized goals. That means breaking down your big goal by what you can accomplish in a month or a quarter.

For example - if your big goal is to be able to lift 200 pounds at the gym but you've never been to the gym before, you might have your goal for the first month to be to sign up for a gym membership & learn proper lifting form so you don’t hurt yourself… and to lift 20 pounds. And your goal for the next months to be to live to lift 40 pounds. And so on.

The same goes for your business goals, which is largely what we’re going to be focusing on in today’s episode (although you can apply these same principles to other areas of your life).

If your goal is to create your first online program, your goal for the first month might be to get super clear on what the program is, who your ideal client is, and what transformation you’re guiding them through. Your goal for the second month might be to outline your program, and your goal for the third month might be to begin teasing your audience and marketing your program to prepare for launching it.

That obviously requires a project plan.

But there are other goals that require consistent daily or weekly action - the same things over and over again… like making offers online, reaching out to people you want to work with, following up with prospects.

If that’s the case you need to define your daily or weekly Business Tasks that mark little successes you have each week in getting your business where you want it to be. So you can celebrate with a “hell yeah!” at the end of every week for getting things done. Even if all you got done was having one new discovery call, or finally taking care of that thing you’ve been putting off that only ended up taking 20 minutes (I know I’m not the only one who does this!).

When you do this, you’ll have manageable mini-accomplishments along the way that will help you reach your big goal. The trick is to make a concrete timeframe for you to accomplish each smaller goal — and then stick to it.

And these mini-goals are actually a way that you can create a huge impact without even realizing it. (Because part of this business alchemy event is to help you get more impact in 2021!)

The second part of this is answering - How will I reward myself for doing my weekly & daily tasks that push me towards my goals?

You want to be Rewarding for doing the things you think move you toward your goal (like reaching out to prospects daily) versus only rewarding yourself for hitting goals, like signing a new client or hitting your launch goal.

Then you can assess monthly if the consistent tasks are working or if you need to change them up next month. (or get better at copywriting or sales conversations or whatever.)

Every time you lift that additional 10 pounds, or every time you post on Instagram to nurture your audience, it might not feel like a lot to you because you know that your goal at the end of the day is much larger than just this one thing. But this is still having a huge impact on your body, or is having a huge impact on your audience & your business. It's actually kind of amazing that these little steps that we take every day can be so impactful in our lives and can get us to where we want to be sometimes without us even realizing it. Like, you'll just go on auto pilot taking care of these tiny goals and not thinking much of it, and then at the end of three months or six months you realize that you've made so much progress along the way.

An important piece of this is - You have to make your goals automatic. This means they're not something that you can easily forget about. You do not want to have to rely on motivation to hit your goals. Because you better bet that your motivation will run out by February.

Making hitting your goals automatic means having a clear monthly or weekly plan. It means scheduling time to work on carrying out your plan. Or hiring people to do it for you with a very clear desired end result outlined.

Put every step of your goals, even the small ones, into your calendar so that it's always on the top of your list.

Or use a project management tool like Asana to keep things organized.

For your daily or weekly consistent tasks - put them on your calendar. Maybe it’s 9-10am everyday, writing a new pitch email to someone you’d love to work with, or writing a certain # of words for your book.

If your goal is to be more healthy, and you find a local gym and then schedule in your calendar 3 times a week that you’ll go there (knowing you can change the dates and times around when they arise)… you’re already halfway there because you’ll be reminded and you’ll be able to keep track of if you’re actually doing it. Then you just need to actually do the damn thing.

So. Let’s look at some business goals and how they might play out for you.

We get questions all the time from people wondering about the best way to build their online presence or program. And I know a lot of people listening right now are probably thinking about their own online program that they would like to create. So I wanted to talk a little bit about what it would look like to make creating an online program a reality.

Here at Dirty Alchemy, we help magical online business owners scale their profit, reach, and impact. We’ve assisted with dozens of launches and made our clients multiple 7 figures in 2021 alone. We know the ins and outs of what makes a good launch. Usually someone just has to tell me a little bit about what they’re planning and I can tell if it’s going to be a success or not.

Why is it sometimes guaranteed not to be successful? Because some entrepreneurs don’t really have a plan in place. They charge in headfirst toward what they want without setting those smaller goals we talked about. And then things are just… chaos. Because a launch isn’t casual. It takes planning and intention to be successful.

So, anyway. While our past offers have been with multiple 6 figure and 7 figure entrepreneurs to launch their programs, and build their audience... we’re creating something new for 2021 so we’re going through this process too.

I’ve seen time and again the CEOs or online business owners I work with in this hamster wheel. They are visionaries, creators, leaders, and they’re stuck in the day to day, micromanaging and stressed the fuck out, not even able to do the spiritual practices they teach!

The Harvard business review actually did a study on CEOs and they found that CEOs fall into 2 categories- ceo managers & ceo visionaries. CEO managers spend their time - you guessed it - managing their employees or micromanaging their managers and hung up on the day to day. The visionaries spend their time focusing on the big picture, the long term, and building up the brand. With a trusted team in place to handle the rest. And guess what? The visionaries run more efficient businesses.

So I’m so excited to roll out this 12 week program to help solopreneurs or online business owners who work with a piece-mealed team of contractors to elevate themselves into being the ceo & visionary of their business. So that their business is run by people that love supporting them & impact hundreds or thousands of people, while making a profit. They work for the most part in their zone of genius - creating programs, working with clients, speaking, writing, designing new methods, whatever it is for them - they have spaciousness in their life to download the vision for their business & to practice what they preach on a cellular level. It’s designed as a small group program for only 10-15 women so you get super hands on support & it’s going to be so good.

Side note, if you want to get on the early access list for that go to thedirtyalchemy.com/mastermind

So. You can see here that the transformation is the backbone of the program. It’s also the key to good marketing. It’s not about how long your program is or how many sessions, it’s about knowing your people, knowing where they’re at, what they struggle with & where they want to go.

And a “transformation” is just a fancy way of saying that people have a goal they want to hit. If someone is going into your program with the specific intention of transforming into someone who is more magical, or someone who understands astrology better, or someone who can overcome relationship blockages - whatever the desired transformation is - that's their goal. And it's worth noting that as you are guiding people through your program, you may want to employ these exact same guidelines to help your clients reach that goal. Small, focused goals. Focus on what matters. And make your goals concrete and automatic right in your calendar.

As a business owner, your goals should center around who your people are, what problems they have, and what transformation you’re going to take them through. The Before & After. Don’t lose sight of that fact as you’re pursuing your own goals.

When you get clear on the people you serve and what their end result of working with you is. You’re golden. This is step 1 in your offer creation and your pricing & your copywriting.

So. How to hit all those business goals.

Let's start by working backwards a little bit. Go back to Day 2 of Your Best Year Yet --

What's your annual revenue goal?

What do you need to hit quarterly (meaning dividing your annual revenue goal by 4) and monthly (meaning dividing your annual revenue goal by 12) to hit that goal?

This is going to give you an idea of what your year needs to look like.

Note here for those listening that are just starting out or still working to hit their first 6 figures - You've heard me say this before & I’ll say it again and again…

I recommend starting with working one on one with people if you’re a service based business. Selling your service to one person or one business - hone your skills, build your intellectual property, build an audience.

Don’t start by building an online program.

And don’t start your business expecting people to reach out to work with you by posting on Instagram.

Reach out to people directly, or through giving value in Facebook groups, or being a speaker in a summit or podcast, or meeting people in person when & if the world opens back up post-COVID.

So… I very very very much recommend your goals & your daily tasks to be creating a super clear offer & reaching out to people daily or at least creating conversations with other humans daily (and then following up with the people you want to work with consistently). Until you’re fully booked up with one-on-one clients, or hit your monthly revenue goal.

If you’re fully booked or already at your desired monthly revenue goal… then switch over to designing & launching an online program to the audience you’ve been building over time.

Okay! Now that I’ve made my standard disclaimer!...

Let’s look at an example:

Let’s say you decide to launch an online program in December 2021.

That probably means your main focus for Q4 is that program.

Keeping your annual revenue goal in mind, let's start with your price point. Obviously, you need to be clear on what you're offering and the value it’s providing before you can set your prices. And you need to know how many people you want in the program itself.

So. Start setting goals.

Goal for month 1 of 2021: Get clear on your offering.

Goal for month 2: Figure out your price point and how many people you want in the program.

Goal for month 3: get clear on your ideal customer avatar.

And so on.

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