Choose Better Words, Create Better Solutions

Resiliency Ninja with Allison Graham

MP3•Pagina principale dell'episodio

27:29

Episode web page: https://tinyurl.com/2b3dz2z8 ----------------------- Rate Insights Unlocked and write a review If you appreciate Insights Unlocked , please give it a rating and a review. Visit Apple Podcasts, pull up the Insights Unlocked show page and scroll to the bottom of the screen. Below the trailers, you'll find Ratings and Reviews. Click on a star rating. Scroll down past the highlighted review and click on "Write a Review." You'll make my day. ----------------------- In this episode of Insights Unlocked , we explore the evolving landscape of omnichannel strategies with Kate MacCabe, founder of Flywheel Strategy. With nearly two decades of experience in digital strategy and product management, Kate shares her insights on bridging internal silos, leveraging customer insights, and designing omnichannel experiences that truly resonate. From the early days of DTC growth to today’s complex, multi-touchpoint customer journeys, Kate explains why omnichannel is no longer optional—it’s essential. She highlights a standout example from Anthropologie, demonstrating how brands can create a unified customer experience across digital and physical spaces. Whether you’re a marketing leader, UX strategist, or product manager, this episode is packed with actionable advice on aligning teams, integrating user feedback, and building a future-proof omnichannel strategy. Key Takeaways: ✅ Omnichannel vs. Multichannel: Many brands think they’re omnichannel, but they’re really just multichannel. Kate breaks down the difference and how to shift toward true integration. ✅ Anthropologie’s Success Story: Learn how this brand seamlessly blended physical and digital experiences to create a memorable, data-driven customer journey. ✅ User Feedback is the Secret Weapon: Discover how continuous user testing—before, during, and after a launch—helps brands fine-tune their strategies and avoid costly mistakes. ✅ Aligning Teams for Success: Cross-functional collaboration is critical. Kate shares tips on breaking down silos between marketing, product, and development teams. ✅ Emerging Tech & Omnichannel: Instead of chasing the latest tech trends, Kate advises businesses to define their strategic goals first—then leverage AI, AR, and other innovations to enhance the customer experience. Quotes from the Episode: 💬 "Omnichannel isn’t just about being everywhere; it’s about creating seamless bridges between every touchpoint a customer interacts with." – Kate MacCabe 💬 "Companies that truly listen to their users—through qualitative and quantitative insights—are the ones that thrive in today’s competitive landscape." – Kate MacCabe Resources & Links: 🔗 Learn more about Flywheel Strategy 🔗 Connect with Kate MacCabe on LinkedIn 🔗 Explore UserTesting for customer insights for marketers…

6 anni fa 18:41

Never underestimate the power of words. Notice the words you use to describe yourself and the circumstances around you. Find your patterns and interrupt them to choose words that serve the best outcome. Learn more in my book Married My Mom, Birthed a Dog: How to Be Resilient When Life Sucks. R-Ninja.com

Learn more about your ad choices. Visit megaphone.fm/adchoices

60 episodi

#Business #Allison Graham #C-Suite Radio

Choose Better Words, Create Better Solutions

Resiliency Ninja with Allison Graham

published 6 anni fa

MP3•Pagina principale dell'episodio

Learn more about your ad choices. Visit megaphone.fm/adchoices

60 episodi

#Business #Allison Graham #C-Suite Radio

Minden epizód

Resiliency Ninja with Allison Graham

1
David Taylor 1:01:03

6 years fa1:01:03

1:01:03

David TaylorPresident & CEO of Versa Bank https://www.versabank.com Twitter: @DavidRTaylor7Facebook: https://www.facebook.com/david.r.taylor.90 On this episode of the Resiliency Ninja podcast, our guest David Taylor, president and CEO of VersaBank dives into everything from stocks to entrepreneurship and working in corporate. He also shares with us how he managed to survive when his plane came crashing down, literally more than once. To submit your questions to the summer Q&A with Allison please submit your questions to allison@r-ninja.com or resiliencyninja.com “It becomes who you are because of what you've learned from the people around you" A little about David Taylor David Taylor is an entrepreneur and founder of Versa Bank designed the electronic branchless platform. Beginning in 1993, formerly known as the Pacific & Western Bank; a small trust company with six branches and a need for capital investment, reconfigured itself into a branchless bank based on online banking. By 2013 the bank became Canada's tenth largest publicly traded bank when it began trading on the Toronto Stock Exchange. In 2017 the bank completed a revision of its ownership structure that included a merger with its largest stockholder, PWC Capital, reported to be "the first merger between a Schedule 1 bank and a holding company operating under the Canadian Business Corporations Act". David is also a licensed pilot. Learn more about your ad choices. Visit megaphone.fm/adchoices…

Resiliency Ninja with Allison Graham

1
Why you SHOULD quit 25:31

6 years fa25:31

25:31

On today’s episode of the Resiliency Ninja podcast, I talk about why you should quit. Yes, that’s right, quit. Resilience is my mantra but knowing when to quit and when to keep going is all part of the journey. Wasted time and energy on the wrong things will only lead to burnout. Listen in to hear more! Share this podcast and let me know your thoughts. Check out my website www.resiliencyninja.com follow me on instagram @Allisondgraham and twitter @allisondgraham https://www.linkedin.com/in/allisongraham Learn more about your ad choices. Visit megaphone.fm/adchoices…

Resiliency Ninja with Allison Graham

1
Jessica Yarbrough on Female Entrepreneurs 34:06

6 years fa34:06

34:06

On this episode of the Resiliency Ninja podcast, our guest Jessica Yarbrough walks us through how she established her business from the ground up. Struggling as a single mother, Jessica decided to build her own empire and create a fulfilling life for both her and her daughter. Her now successful business helps women entrepreneurs to leverage themselves and reach their highest potential. “If you can’t step away you’ve built a prison, not a business.” - Jessica Yarbrough 44 Ways to Sell Your Services Everyday http://bit.ly/get44ways CEO babewww.ceobabe.comInstagram: @theceobabeFacebook: @officialceobabe Jessica Yarbrough is the creator of the CEO Babe brand. She is a successful marketingstrategist and a leading business consultant for female entrepreneurs. Jessica helpswomen leverage their unique gifts to create high end coaching programs, build theironline empires and scale their business to six figures and beyond. Learn more about your ad choices. Visit megaphone.fm/adchoices…

Resiliency Ninja with Allison Graham

1
Raptors Resilience 26:00

6 years fa26:00

26:00

On today's episode, I've hopped on the Jurassic Park band wagon. With all the recent buzz around the Raptors' success I thought it’d be fun to unpack some lessons of resilience from the court that we can apply to our own work. Learn more in my book Married My Mom, Birthed a Dog: How to Be Resilient When Life Sucks. Visit my website at www.R-Ninja.com Learn more about your ad choices. Visit megaphone.fm/adchoices…

Resiliency Ninja with Allison Graham

1
Andrea Loewen Nair on Student Facilitated Learning 1:00:20

6 years fa1:00:20

1:00:20

“Put the book down and pick up your child”- Andrea Loewen Nair On this episode of the Resiliency Ninja podcast, our guest Andrea Loewen Nair does not believe that the traditional school system is meeting the needs of children. She is here today to share her experiences and tell us more about the why. Andrea believes in student facilitated learning and that’s exactly what she offers at the London Infinity school. Listen to this segment and visit www.infinityschool.ca to learn more. "You learn to protect your emotional intensity. You know when to dig into it and when it’s not necessary.” Educator, Psychotherapist www.infinityschool.ca Twitter: @andreamloewen Instagram: @andrea.loewen.nair Facebook: www.facebook.com/ infinityschoollondon Learn more about Andrea Loewen Nair and Allison Graham at www.R-ninja.com/andrea-loewen-nair A little about Andrea: Andrea Loewen Nair, M.A., CCC, an educator and psychotherapist by trade, began her twenty-five year career thus far working with families as a respected child and youth expert. Her fun demeanor and passion for education, kids, and teens has made her a go-to for appearances in major media including YMC, Maclean’s Magazine, the Globe and Mail, and The New York Times Motherlode Blog, and also The Social and The Goods TV shows.Andrea is now the Head of School at Infinity School (an Acton Academy), a learner-driven, process-based program located in Wortley Village. She is working to advance education innovation in our city, eager to better understand what “education for the 21st Century” truly means. Learn more about your ad choices. Visit megaphone.fm/adchoices…

Resiliency Ninja with Allison Graham

1
Kevin Craine on Diversifying Yourself and Your Work 1:00:20

6 years fa1:00:20

1:00:20

“When the apple cart is upset it’s our natural reaction to resist change”- Kevin Craine On this episode of the Resiliency Ninja podcast, our guest Kevin Craine speaks to diversifying his work and how he sets himself apart from other freelancers. Writing, podcasts, voiceovers, and videography are among a few of the channels that Kevin delegates his work to. Tune into his podcast “Everyday MBA” to hear from Kevin on the other end of the mic. Freelance writer www.crainegroup.com www.Everyday-MBA.com Twitter: @Kevin_Craine Facebook: www.facebook.com/Kevin-Craine Learn more about Kevin Craine and Allison Graham at www.R-ninja.com/Kevin-Craine A little about Kevin Craine: Kevin Craine is a professional writer, an internationally respected technology analyst, and anaward-winning podcast producer. Kevin’s podcasts have been heard around the world, and his interviews feature today’s best thought leaders; including the award-winning weekly business show “Everyday MBA”. He is also the host and producer of “Bizcast” on C-Suite Radio and the producer behind podcasts for AIIM International, Epson, Canon and IBM, among others. Learn more about your ad choices. Visit megaphone.fm/adchoices…

Resiliency Ninja with Allison Graham

1
Stacey Copas on How to Be Resilient 58:51

6 years fa58:51

58:51

Stacey Copas says, “Textbook definition, resiliency is about coping, but I really felt that that sells it short.. Stacey Copas and I find common ground as we unpack her experiences with resiliency as she was faced with a life changing event at a young age. Stacey does not allow her limited mobility to hold her back in the slightest with accomplishments in the Para-athletics, acting and running for parliament, to name a few. Stacey takes a “say yes” approach to life and is the definition of a Resiliency Ninja. “It’s easier to blame, it’s easier to make excuses than it is to actually say I’m going to choose the positive, empowering path.” Academy of Resiliency www.staceycopas.com Twitter: @staceycopas Instagram @staceycopas Facebook: www.facebook.com/speakerstacey Learn more about Stacey Copas and Allison Graham at R-Ninja.com/stacey-copas A little about Stacey Copas, Author of “How To Be Resilient”, is Australia’s leading keynote speaker and facilitator on resilience and finding the opportunity in change and adversity. She has worked with large organisations such as Viacom, GM Holden and Flight Centre, helping their leaders shift the way they perceive and respond to change, adversity and uncertainty. Stacey has also been featured in national media including ABC, Financial Review and international podcasts for her insights on resilience in the workplace. Free online access to Stacey’s eBook: https://academyofresilience.mykajabi.com/HTBR-Free-ebook Learn more about your ad choices. Visit megaphone.fm/adchoices…

Resiliency Ninja with Allison Graham

6 years fa8:49