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Elements of an Effective B2B Web Strategy
Manage episode 414866194 series 3530209
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Welcome to UpTop’s podcast series, Results by Design: UX Insights for Business Leaders!
In this episode, hosts Craig Nishizaki and Michael Woo discuss the essential elements of a successful B2B web strategy and explore the importance of grounding the strategy with clear business goals, defining target personas, and casting a visionary UX and web content strategy.
Learn about:
- Where teams go wrong in developing their web strategy
- Finding the right data and insights to inform the strategy
- How UX strategy and Web content strategy are Interrelated
- How UX strategy and Web content strategy are related to a successful web strategy
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Join us as we explore innovative approaches to enhance your products and services, optimize customer interactions, and ultimately drive success for your organization.
Learn more about and visit our website: https://uptopcorp.com/
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Episode Particulars
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Michael Woo | Director of UX, UpTop: https://www.linkedin.com/in/wooman206/
Craig Nishizaki | Head of Business, UpTop: https://www.linkedin.com/in/craignishizaki/
Related Video | Evolving B2B Buyer Journeys: Reframing Your B2B Website for Today's Buyers
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Connect with UpTop
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LinkedIn: https://www.linkedin.com/company/uptopcorp/
Website: https://uptopcorp.com/
Twitter [X}: https://twitter.com/UpTopCorp
YouTube: https://www.youtube.com/@uptopcorp
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