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003 - Does SEO work for B2B companies?
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Winning positions in the search engine gets more and more difficult each year.
To top it off, B2B audiences just don't behave the same way in how they buy anymore either. So does this mean SEO no longer has a place for B2B companies?
On this episode, I discuss:
- The real purpose of SEO
- What SEO is supposed to look like in a B2B strategy
- How B2B buyers are behaving in the search engines now
- Search content strategy comparison of Drift with other 'search competitors'
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