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S5E13: How to Optimize Your Marketing Strategy with a Fractional CMO with Jennifer Kelly
Manage episode 387774377 series 3354713
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Having a well-defined marketing strategy is essential for companies to thrive in today’s competitive business landscape, but not all businesses have the capacity or resources to build the resilient marketing foundation they need to enable sales teams, weather economic storms, and set the stage for consistent, long term growth.
Jen Kelly leads New Initiatives Marketing Inc., (NIM). A marketing company serving growing B2B companies in the technical services, industrial and non-food manufacturing sectors. They offer Fractional Chief Marketing Officer + Expert Marketing Team services.
In this episode, we discuss why every business needs an effective marketing strategy, current trends in marketing and social media, why and when to consider hiring a Fractional CMO, tips for SEO, and more!
02:49 - Intro / Why you need a website & social media
04:15 - Nimble Quotes
08:38 - Current trends in Social Media / Marketing Strategy (don’t chase the shiny object)
11:43- What does a Fractional CMO do?
15:26 - When would someone need a Fractional CMO?
19:37 - Marketing overload?
20:49 - What to expect when outsourcing marketing
22:57 - SEO strategy
28:32 - Marketing trends (email marketing and serving your customers)
33:20 - Where to find Jennifer
Connect with Jennifer - ca.linkedin.com/in/jenniferkelly
Visit New Initiatives Marketing - https://newinitiativesmarketing.com/
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Hosted by Hilda Gan - ca.linkedin.com/in/hildagan
Visit us at - peoplebrightconsulting.com
Follow us
LinkedIn - www.linkedin.com/company/pplbright
Twitter - twitter.com/pplbright
Facebook - www.facebook.com/pplbright
Instagram - www.instagram.com/pplbright/
Hilda Gan is a sought-after expert on effective HR strategies, work culture enhancement, and employee engagement. Unique among HR consultants, Hilda combines over 25 years of HR expertise with business acumen and business owner experience.
People Bright Consulting is an award-winning HR Management Consulting firm that helps leaders of companies build the foundations for successful hiring, healthy and inclusive work culture, and engaged staff. It starts with listening to our clients and finding pragmatic customized business solutions to HR problems.
#marketing #SEO #socialmedia #strategy #business
Capitoli
1. S5E13: How to Optimize Your Marketing Strategy with a Fractional CMO with Jennifer Kelly (00:00:00)
2. Intro / Why you need a website & social media (00:02:49)
3. Nimble Quotes (00:04:15)
4. Current trends in Social Media / Marketing Strategy (don’t chase the shiny object) (00:08:38)
5. What does a Fractional CMO do? (00:11:43)
6. When would someone need a Fractional CMO? (00:15:26)
7. Marketing overload? (00:19:37)
8. What to expect when outsourcing marketing (00:20:49)
9. SEO strategy (00:22:57)
10. Marketing trends (email marketing and serving your customers) (00:28:32)
11. Where to find Jennifer (00:33:20)
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