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Contenuto fornito da Akeel Jabber | Horizen Capital. Tutti i contenuti dei podcast, inclusi episodi, grafica e descrizioni dei podcast, vengono caricati e forniti direttamente da Akeel Jabber | Horizen Capital o dal partner della piattaforma podcast. Se ritieni che qualcuno stia utilizzando la tua opera protetta da copyright senza la tua autorizzazione, puoi seguire la procedura descritta qui https://it.player.fm/legal.
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The Symbiotic Relationship Between Performance & Brand Marketing with Kamil Rextin #201

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Contenuto fornito da Akeel Jabber | Horizen Capital. Tutti i contenuti dei podcast, inclusi episodi, grafica e descrizioni dei podcast, vengono caricati e forniti direttamente da Akeel Jabber | Horizen Capital o dal partner della piattaforma podcast. Se ritieni che qualcuno stia utilizzando la tua opera protetta da copyright senza la tua autorizzazione, puoi seguire la procedura descritta qui https://it.player.fm/legal.

Kamil Rextin is the General Manager of 42 Agency, a B2B Agency that helps SaaS companies scale Demand Generation & build RevOps infrastructure. He has worked in RevOps Growth & Demand Gen for the last 12+ years at companies like CrowdRiff & Uberflip.

He uses a scientific approach when it comes to marketing. So rather than believing whatever is trending, he experiments, and whatever proves to be effective is what matters to him.

Outside of work, Kamil enjoys hiking and reading, especially comics.

In the episode we cover:

  • 00:00 - Intro
  • 01:08 - What Is Demand Generation?
  • 02:48 - The Relation Between Demand Generation & Brand Marketing
  • 06:03 - Top Mistakes When Implementing Dem Gen & RevOps
  • 09:08 - Demand Generation Through LinkedIn
  • 12:41 - Performance Branding
  • 14:01 - First Steps To Start Doing Performance Marketing
  • 17:05 - Kamil’s Favorite Activity To Get Into a Flow State
  • 17:37 - Kamil's Piece of Advice for His 20 Years Old Self
  • 18:22 - Kamil's Biggest Challenges at 42Agency
  • 19:05 - Instrumental Resources For Kamil's Success
  • 20:41 - What Does Success Means for Kamil Today
  • 21:25 - Get In Touch With Kamil

Get in Touch With Kamil:

Kamil’s LinkedIn

Kamil’s Twitter

42 Agency Website

Mentions:

Emily Kramer

Tara Robertson

Books:

Creativity Inc. by Ed Catmull & Amy Wallace

Working Backwards by Colin Bryar & Bill Carr

Tag Us & Follow:

Facebook

LinkedIn

Instagram

More About Akeel:

Twitter

LinkedIn

Best Rated SaaS Podcasts

Learn About Our SaaS Consulting

Learn How to Value a SaaS Company

  continue reading

232 episodi

Artwork
iconCondividi
 
Manage episode 355638363 series 2807047
Contenuto fornito da Akeel Jabber | Horizen Capital. Tutti i contenuti dei podcast, inclusi episodi, grafica e descrizioni dei podcast, vengono caricati e forniti direttamente da Akeel Jabber | Horizen Capital o dal partner della piattaforma podcast. Se ritieni che qualcuno stia utilizzando la tua opera protetta da copyright senza la tua autorizzazione, puoi seguire la procedura descritta qui https://it.player.fm/legal.

Kamil Rextin is the General Manager of 42 Agency, a B2B Agency that helps SaaS companies scale Demand Generation & build RevOps infrastructure. He has worked in RevOps Growth & Demand Gen for the last 12+ years at companies like CrowdRiff & Uberflip.

He uses a scientific approach when it comes to marketing. So rather than believing whatever is trending, he experiments, and whatever proves to be effective is what matters to him.

Outside of work, Kamil enjoys hiking and reading, especially comics.

In the episode we cover:

  • 00:00 - Intro
  • 01:08 - What Is Demand Generation?
  • 02:48 - The Relation Between Demand Generation & Brand Marketing
  • 06:03 - Top Mistakes When Implementing Dem Gen & RevOps
  • 09:08 - Demand Generation Through LinkedIn
  • 12:41 - Performance Branding
  • 14:01 - First Steps To Start Doing Performance Marketing
  • 17:05 - Kamil’s Favorite Activity To Get Into a Flow State
  • 17:37 - Kamil's Piece of Advice for His 20 Years Old Self
  • 18:22 - Kamil's Biggest Challenges at 42Agency
  • 19:05 - Instrumental Resources For Kamil's Success
  • 20:41 - What Does Success Means for Kamil Today
  • 21:25 - Get In Touch With Kamil

Get in Touch With Kamil:

Kamil’s LinkedIn

Kamil’s Twitter

42 Agency Website

Mentions:

Emily Kramer

Tara Robertson

Books:

Creativity Inc. by Ed Catmull & Amy Wallace

Working Backwards by Colin Bryar & Bill Carr

Tag Us & Follow:

Facebook

LinkedIn

Instagram

More About Akeel:

Twitter

LinkedIn

Best Rated SaaS Podcasts

Learn About Our SaaS Consulting

Learn How to Value a SaaS Company

  continue reading

232 episodi

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